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The Idea Generator: 60 Tools for Business Growth [Paperback]

Ken Hudson
4.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

1 Jun 2008
This book offers brain-training for business. Unlock your creative abilities with these sixty simple and practical tools designed to help you brainstorm new ideas to kick start a business of any size.Ideas are the lifeblood of any business. But have you ever been stuck for one? If you have, then "The Idea Generator" is for you. It outlines sixty effective and practical tools to help you find inspiration and create big, new concepts. Each tool is simple to use and includes hints on how and when to use it for best results. They show you how to: create new growth opportunities; solve problems in a more powerful way; and, enhance your team's performance."The Idea Generator" is a powerful handbook. It will benefit anyone involved in business: in innovation, sales, marketing, advertising, business development or new product development. Become more confident in your creative abilities. The results will be immediate.

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Product details

  • Paperback: 160 pages
  • Publisher: Atlantic Books (1 Jun 2008)
  • Language: English
  • ISBN-10: 1843547627
  • ISBN-13: 978-1843547624
  • Product Dimensions: 12.8 x 19.6 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,341,011 in Books (See Top 100 in Books)

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Product Description

About the Author

Ken Hudson has a PhD in organisational creativity. He has worked in senior roles for over 15 years in marketing, advertising and management consulting. Hudson has worked with many leading brands, including Heinz, Wrigley, Colgate, Kellogg's, Unilever, DuPont and Nestle. He also teaches Marketing Creativity, a subject he designed, at the University of Technology, Sydney. Visit his website at

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback|Verified Purchase
This book in outline is less a management book read than a toolkit schematic to put into immediate practice the essence of Ken Hudson's premise. This is explained in the 10 page introduction, which is that if people will seek to both apply a different lens to how they look at problems and also seek to change the problem they are seeking to resolve, they will break the impasse of using the past and current performance measures to make key decisions.

Hudson then puts this into action by taking six well known management issues from the outline for solving problems in a more powerful way through growth opportunities; improving personal performance; team performance; selling with more impact and breakthrough leadership. Each module comes with ten tools each tool covered in two pages of outline of the idea and diagram plus a war story from Hudson's own use of the idea.

With such a simple read the proof of the pudding is in the eating and having personally attempted some initial testing alone and in teams am finding that while initially very simple the key benefit is to get issues stated simply (as the ten tools are) and seeing where the debate goes to. This book is not about executing the ideas successfully (how could it in 140 pages be) but in creating a better culture of creatively testing "what might be".

One suspects if converted after reading that you will be reaching out for it before many meetings to quickly remind yourself of how to be more creatively challenging with your colleagues.
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