Sign in to turn on 1-Click ordering.
Trade in Yours
For a £3.12 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Image not available

Tell the Publisher!
I’d like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

The Idea Book: 1 (Idébok) [Illustrated] [Hardcover]

Fredrik Härén
3.0 out of 5 stars  See all reviews (2 customer reviews)
RRP: £25.00
Price: £16.70 & FREE Delivery in the UK. Details
You Save: £8.30 (33%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 15 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Want it tomorrow, 21 Aug.? Choose Express delivery at checkout. Details
Trade In this Item for up to £3.12
Trade in The Idea Book: 1 (Idébok) for an Amazon Gift Card of up to £3.12, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Book Description

6 Jun 2004 Idébok
The Idea Book is no ordinary book about ideas: it is a combined book and notebook designed to awaken creativity and help you generate ideas. The book premises that the good ideas do not just appear by themselves and they need to be enticed out. The Idea Book contains 150 episodes about innovative ideas followed by relevant quotations by world s most creative people like Albert Einstein and interspersed with 150 blank pages, for the reader to jot down his own bright ideas. The book hopes to follow the footsteps of Thomas Edison and Leonardo Da Vinci in the habit of writing down all the ideas and evaluating, combining and finally emerging with a bright idea. This hugely successful book has been translated into 9 languages, including English, Japanese and Chinese. Over 150,000 copies have been sold in Sweden alone and also being sold in 40 other countries around the world. The Idea Book serves as a training tool for creativity that is used by hundreds of companies, including HP, Sandvik, Ericsson, Volvo, China Mobile and GE. The Idea Book was ranked No. 4 in the bestselling list of business books at Amazon Japan in 2005, only three months after its publication. Moreover, in July 2008 it was again ranked as the 5th best selling Management Book and 11th best selling non-fiction book on Amazon Japan. Recently it has been selected to be included in an upcoming book about "The best 100 Management Books of all time" to be published in USA 2009. Furthermore, 1% of the Icelandic population got the Idea Book in less than 30 days of its launch in Iceland in 2008!

Frequently Bought Together

The Idea Book: 1 (Idébok) + The Developing World
Price For Both: £29.75

Buy the selected items together
  • The Developing World £13.05

Customers Who Bought This Item Also Bought

Product details

  • Hardcover: 304 pages
  • Publisher: Interesting Books; 1 edition (6 Jun 2004)
  • Language: English
  • ISBN-10: 9197547034
  • ISBN-13: 978-9197547031
  • Product Dimensions: 2.8 x 15.2 x 21.6 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 275,858 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, and more.

Product Description


I was rather apprehensive about the contents of this book purely because of the title, as it gave the impression of a book with many suggestions of little practical value. Yet, the lack of frivolity in the cover design and the very subtle silver letters on black for a cover evoked my enthusiasm beyond just curiosity. The Foreword did the trick, it simply convinced me that the book must be read in detail.

At first glance I did not believe that there will be so many management insights in this book. The abundance of these intermixed with family life, people management and the comprehensive coverage of inspiration, innovation, motivation, creativity, etc. make this book a truly valuable asset to the young and the old in every sphere of life. If I reflect on my life s multiple roles and experience as an employee, a manager, a parent, a teacher or an employer; I will begin to realize that this book has catered to each role I have been in. This too, explained through very valuable real life examples, narrated experiences and authoritative statements.

Fredrik has drawn on many examples from international history. Einstein to Jacob he brings to life for the reader their thinking, their curiosity, their enthusiasm, their desire, evoking that interest in the content. I was particularly absorbed in the following two quotes from the book.

Under the curious creature of habit he goes on to explain the human being s desire to repeat, keep a habit. This avoids a newer thinking process taking root. The idea is not necessarily to find a new solution to everyday tasks, but to help identify all the things in life that we do out of pure habit The book states.

Ideamations is a word coined by the writer which has a deep meaning and a meaning that embodies many of our failures. It is the king of apathy, the queen of complacency and the one that makes us renowned ME TOO thinkers!

This is not only a book for reading and absorbing, but it is also given in the style of a work book with blank pages after every episode. His practical approach by the writer enables the reader to jot down thoughts and even go to the extent of writing in a visionary manner on how that what has been printed becomes relevant to the actual reader. This blank paging in the book is an excelled idea, the writer living up to his writings.

The Idea book copiously revolves around innovation, creativity, thinking differently, which is that what makes the book so absorbing and valuable. It will be absorbing to the young and old and valuable to them too. However, the value of this book for managers, particularly those who carry proper corporate responsibilities, will be invaluable. I think management lecturers should make this a compulsory reading material for their students, not purely for its academic value-which is there in abundance, but also its very practical insights value. This makes the book different to many others on similar subjects.

Many debates will continue to identify whether Creativity is more important than Innovation or whether Inspiration is the life blood of Loyalty. These debates and arguments will be healthy for the generation of the thought process and the culmination of best practices. Yet, the value of all these will be seen through the performance of individuals, individuals who will be different, who will leave no stone unturned, who will share and absorb knowledge, who will enthuse others and finally who will be passionate about what they do.

Fredrik Haren, the author is undoubtedly such an individual. He has gathered inspiration from a number of people, used his innovative thinking and creative ability to deliver a book that one cannot resist reading. --Reviewed by Eardley Perera- Sunday Observer

Fredrik Haren, who bills himself as Sweden's most popular creativity lecturer, ha --http://www.innovationtools.com/weblog/innovationblog-detail.asp?ArticleID=867

Fredrik Haren, who bills himself as Sweden's most popular creativity lecturer, has launched an English language version of The Idea Book, a unique, 300-page creative thinking diary that alternates between thoughtful, inspiring essays that are designed to stimulate your creative muse, and blank pages where you can write down your ideas. Here's how Fredrick describes the objective of The Idea Book: --http://www.innovationtools.com/weblog/innovationblog-detail.asp?ArticleID=867

About the Author

Fredrik Härén is one of the most talked-about names in the field of creativity. He has delivered over 1,000 speeches, lectures and workshops about creativity, idea generation and entrepreneurship to hundreds of organizations in over 20 countries, including Hewlett Packard, American Express, ABB, China Mobile, Nokia, Ericsson, Ogilvy and BIMBA. His speech on YouTube has been viewed more than 120 000 times by Swedish speaking people. Fredrik was listed in the 100 most inspiring people in Sweden 2007 by 'Leva' magazine, Sweden, after evaluating the inspiration that he has delivered so far on creativity. Currently, he is producing a documentary program for Swedish Television and authoring a book on the 'Developing World'. Hence, he has personally interviewed many creative organizations/ people/ Government Bodies in 14 countries including newly developed and developing countries. He has also lived in China for two years conducting seminars for many reputed Chinese organizations. He has blended his knowledge on creativity in the West with the creativity of the East. Fredrik has written five books, including the bestseller The Idea Book .

Inside This Book (Learn More)
Explore More
Browse Sample Pages
Front Cover | Copyright | Excerpt | Back Cover
Search inside this book:

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews

4 star
3 star
2 star
3.0 out of 5 stars
3.0 out of 5 stars
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Great Creativity Tool 29 Dec 2009
This is a creativity tool not a straight book. You are supposed to write inside the book just like a diary or journal, though the content of the book provides and example then an opportunity to carry out an exercise based upon the previous example.

I find a lot of the content incredibly inspiring. Personally I bought the Swedish edition which was a great opportunity to perform written exercises in a foreign language, with it being possible to purchase it in German and some other languages too.

I think that this book really doesn't have a paradigm to be measured against. Take advantage of the inspiration and you won't be disappointed. The last reviewer seems to have missed the point of this book because it is supposed to be half empty. If you need some help creating desire to use the book simply watch Fredrik Härén on youtube.

Comment | 
Was this review helpful to you?
0 of 3 people found the following review helpful
1.0 out of 5 stars CLICHE AND DOESN'T FLOW WELL 12 Dec 2009
By oomoo
This book has a great cover- and that's about it. The book doesn't flow well, the stories feel stale, and half of the book is empty.
Comment | 
Was this review helpful to you?
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  10 reviews
3 of 4 people found the following review helpful
5.0 out of 5 stars Hefty but Meaty 10 Jun 2011
By Alan Chong - Published on Amazon.com
Format:Hardcover|Verified Purchase
So you think you have all the ideas in your mind and can rake it up anytime, anywhere? Think again...

Our memory banks are built in a LIFO manner. i.e. We find it easy to remember or recall what went in last. Think about it : What did you have last wednesday for lunch? Now, what did you have yesterday for dinner? Which is easier to recall?

So here comes the purpose of having an idea book : I can retrieve my memories, my inspiration and my ideas in a giffy. But did I mention hefty? Yes, at $35 good ones it seems costly to pay for an idea book or a notebook to be frank. But then again, what about some stories to stir that inner magic of yours and take what really matters to the next level. Priceless.

It's meaty, it's heavy but it's going to feed thoes ideas you had long thought of but never exhalted. Here's your chance.

In essence, this book is not a miracle, nor is it magically. Rather, it's a catalyst for one to exploit and realise what this world now truly needs - a good idea.
5.0 out of 5 stars Truly inspiring reads! 2 Nov 2013
By Harald - Published on Amazon.com
A truly inspiring and "different" book on everyday themes! With lots of blank pages to fill in. Use the book. It's looonging to get USED.
I have also other books from the same author. As a songwriter these book are indispensable…!
5.0 out of 5 stars EXCELLENT READING 1 Nov 2013
By Prasanna - Published on Amazon.com
This was an excellent book and I greatly enjoyed reading it. I use it to make short notes. Keep up the good work and I look forward to reading more of your books.

Prasanna Perera
Sri Lanka
5.0 out of 5 stars Best book to restart a tired brain and boost your creativity 30 Oct 2013
By Jesper Anhede - Published on Amazon.com
It's easy to stop being creative in the day to day tasks. This books really helps you get back to having a more free moving mind and inspires you to rethink, improve and create new solutions, services or products. This has been my present I give to all my new clients for many years now and everyone loves it no matter what industry they are from.

In one word; Kickass!
5.0 out of 5 stars Great source of inspiration 30 Oct 2013
By Cyriel Kortleven - Published on Amazon.com
I really like the short different stories that Fredrik describes in his book. It's not really a reading book but more an inspiration book that shows the large variety of how creativity can help the world. You can open it, read one story, stop reading, reflect, make some notes and open the book again on another page. Certainly recommended.
Were these reviews helpful?   Let us know
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category