The Highly Effective Marketing Plan: A Proven, Practical, Planning Process for Companies of All Sizes [Paperback]

"Startling both in its simplicity and effectiveness, I hugely recommend HEMP as essential reading for anyone involved in or interested by marketing."
Chris Hughes, Chairman, TEC International

" HEMP helps you achieve in a few hours a plan which would normally take weeks"
Ann Fendi, Sales and Marketing Director, Sunley plc

HEMP will stimulate you to look at marketing challenges with enhanced clarity and significantly increase your chances of delivering demonstratable value. Plus, it's a really entertaining read!"
Andy Hurst, Sales and Marketing Director, Taylor Woodrow

"Clear, concise and informative - focused on the key issues, avoiding all the jargon!"
Patrick Stirland, MD, The Mitie Group
 

"a compact, hard working guide to a marketing system that should, ir followed from beginning to end, improve your business' chance of profitability... Knights writing is so motivational that it could give you the biggest high you'll get all year" - Internet Works

A Highly Effective Marketing Plan (HEMP) is a process that will dramatically improve your chances of profitably selling more of your products and services. And HEMP will stop you wasting thousands, maybe millions of pounds, dollars, euros or yen on marketing initiatives that should never see the light of day.

HEMP is a straightforward, simple, 17 step plan which you can use to address your problems and opportunities whatever their size, whatever your business, whatever sector you operate in. And it’s tried, tested and proven.

Each step is detailed within the book with explanations as to why each step is necessary. Also, the benefits of completing the process sequentially are highlighted.

This is the book that will help you to:

• create a highly effective marketing plan that works – in just one hour!

• learn from the relevant case studies and examples and apply these to your business

• really understand your business and what it is that makes people buy from you

• identify the real obstacles to your plan – and how to overcome them

• gain tips for how to make sure your plan is successfully implemented

 

The Highly Effective Marketing Plan

A proven, practical, planning process for companies of all sizes

"HEMP will stimulate you to look at marketing challenges with enhanced clarity, and significantly increase your chances of delivering demonstrable value.  Plus, it's a really entertaining read!"

Andy Hurst, Sales & Marketing Director, Taylor Woodrow Developments Limited

"The Highly Effective Marketing Plan is invaluable in the development and implementation of tactical marketing and communications activity."

Rachel Clayton-Hepburn, Head of Marketing, First Choice Holidays & Flights

Want to dramatically improve your chances of selling more of your products or services?  Discover the step-by-step, proven programme that allows you to create a highly effective marketing plan that works - in just one hour!

You've got a product or service that you want to sell more of.  A lot more.  And you want to use your money wisely and to the best effect.  You need a Highly Effective Marketing Plan.

Whether you are a start-up with a tiny budget or a multinational corporation, whether you're an entrepreneur or a marketing manager, this no-nonsense highly practical guide will take you stage by stage through the process that will tackle your problems and highlight your opportunities.  And it's tried, tested and proven.  A Highly Effective Marketing Plan is a process that will massively improve your chances of profitably selling more of your products and services.  And it will stop you wasting money on marketing initiatives that should never see the light of day.

Simple, straightforward but extremely potent, the Highly Effective Marketing Plan really works.  Let it work wonders for you. 

Peter Knight has run small, medium and large companies and today is Founder & Chairman of Phoenix plc, a marketing communications agency which works with clients including Motorola, First Choice, Laing, Harry Ramsden’s and many more. Phoenix employs 60 people at The Chapel of Ideas – a converted church – all of whom are engaged in effective communications via all media.

Peter is a TEC International speaker and won the speaker of the year award in 2002. He regularly is engaged by clients to speak and facilitate at conferences, business retreats & strategy planning workshops, and he also contributes to several trade publications.