- Hardcover: 304 pages
- Publisher: HarperBusiness (7 Sep 2006)
- Language English
- ISBN-10: 0060852070
- ISBN-13: 978-0060852078
- Product Dimensions: 23.5 x 16 x 2.6 cm
- Amazon Bestsellers Rank: 790,269 in Books (See Top 100 in Books)
The High-Purpose Company
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"An important and much-needed book."----Gil Friend, CEO, Natural Logic
Product Description
Illustrated with profiles of dozens of major companies, the book enables readers to easily distinguish between true and false corporate responsibility, and uncovers a groundbreaking process for achieving total corporate health. Which one of these companies is the better corporate citizen? Wal-Mart, which, in response to multiple lawsuits and complaints that it treats workers unfairly, waged a multi-million dollar 2004 advertising campaign that countered accusations and characterized the basis of its bad publicity as "urban legend," or Gap, which, after spending years at the top of anti-sweatshop activist lists for its role in perpetuating unfair labor conditions overseas, released a candid 2004 CSR report that acknowledged that the company made mistakes and pledged to more constructively address labour issues in the future. In "The High-Purpose Company", corporate strategist and researcher Christine Arena shows that some extraordinary companies are driven by purpose, whereas others simply pretend to be. "The High-Purpose Company" draws a clear line in the sand, enabling readers to easily distinguish between these two groups and make a giant leap forward. Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well-known firms. The surprising results of the study defy long-held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business. Real CSR is about change, not charity. "The High-Purpose Company" uncovers this and other truths, and guides readers through the step-by-step process that is currently embraced by the world's most forward-thinking firms.
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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4 reviews
9 of 9 people found the following review helpful
Elad's review
8 Jan 2007
Format:Hardcover
I am a professional in the Corporate social responsibility field who has been very disturbed by the tendency in the field to focus upon right and wrong, good and bad companies while seemingly missing a critical point- businesses are in the business of pleasing shareholders. Ms Arena's book opened up a rare vantage into the CSR filed by demonstrating the business case for CSR and in addition inspiring me by the stories of tremendous good that these very same financially successful firms were achieving.
I beleive that we are seeing a revolution in Capitalism of revival of the interconnections between the common good and the good of the company- Christine has built the foundation for seeing first hand how financial success and doing good are interdependent.
I am very excited by what I have read and individually inspired to pass the word on to colleagues about her book- it is highly readable- well written unlike many business books and full of juicy tid bits about companies i have both admired like Toyota and also those that I would never have thought were worth admiring.
I beleive that we are seeing a revolution in Capitalism of revival of the interconnections between the common good and the good of the company- Christine has built the foundation for seeing first hand how financial success and doing good are interdependent.
I am very excited by what I have read and individually inspired to pass the word on to colleagues about her book- it is highly readable- well written unlike many business books and full of juicy tid bits about companies i have both admired like Toyota and also those that I would never have thought were worth admiring.
5 of 5 people found the following review helpful
Great Read to dispel the myths about Big Bad Companies
13 Jan 2007
Format:Hardcover
If you have gotten cynical about corporate social responsibility - this is the book for you! Very hopeful and accessible, even inspiring!
Christine Arena paints a whole different picture of socially responsible companies - they are making money BY being socially responsible, not IN SPITE OF it.
It's research, but not stuffy or academic. The case studies make for a great read - I highly recommend The High Purpose Company.
Christine Arena paints a whole different picture of socially responsible companies - they are making money BY being socially responsible, not IN SPITE OF it.
It's research, but not stuffy or academic. The case studies make for a great read - I highly recommend The High Purpose Company.
3 of 3 people found the following review helpful
A great read!
21 Jan 2007
Format:Hardcover
This is a great book for those who are just learning about CSR as well as those with more experience. The author does a great job of illustrating both successes and failures and asks the readers to really examine the subject of corporate responsibility. Readers learn to explore if companies are just putting on a good act or really making significant, positive strides in their business practices.
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