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The High Engagement Work Culture: Balancing Me and We [Hardcover]

David Bowles , Professor Cary L. Cooper
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Book Description

31 May 2012
The financial Crash of 2008 was not just about government regulation or lack thereof; the low tide of the Crash also revealed just how vulnerable our societies are to those organizations which focus so much on their own self-serving goals, that they ignore the damage they can do outside their walls. To counter this, the authors ask whether there is a better way to run this capitalist system of ours, instead of being tempted to throw it out and replace it with something much worse. Their prescription is to create the high engagement work culture in our organizations through a greater balance between the urges of 'me' and the desires and needs of 'we'; a work culture which brings real benefits to all stakeholders, not just the few, and drives the performance of our organizations to new heights.
 
This is not 'pie in the sky': it is being lived by those companies featured in detail in these pages, such as Whole Foods Market and BMW.

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Product details

  • Hardcover: 192 pages
  • Publisher: Palgrave Macmillan (31 May 2012)
  • Language: English
  • ISBN-10: 0230304494
  • ISBN-13: 978-0230304499
  • Product Dimensions: 23.9 x 16.3 x 2.1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 891,099 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Dr. David Bowles was born in London and educated in languages, Psychology and Management Sciences at several Universities in Europe before moving to the US, where he has spent half his life; he has been a management consultant, author and speaker and since 1988 has been Managing Director of Research & Consulting International in Rancho Santa Fe, California. Prior to late 1987, he was a Senior Vice President of international management consultant Hay Group in Los Angeles, where he directed Hay's employee research and corporate culture consulting practice across the western and southwestern states. He is the co-author with Professor Cary Cooper of a recently released book (summer 2012) titled "The High Engagement Work Culture: Balancing ME and WE", which looks at the Crash of 2008-9 as a sign that our capitalist system is in need of a shift away from an ego-driven, selfish orientation towards a work culture based on high engagement, which provides benefits for all concerned. A previous book on morale/engagement and performance was published by Macmillan in 2009 and entitled "Employee Morale: Driving Performance in Challenging Times". It is still the only book which examines and brings together the best research in the world connecting morale and engagement with powerful performance outcomes such as customer satisfaction, productivity, profitability and worker health. Both titles are available at local bookstores as well as all Amazon websites worldwide and other online booksellers. Following the recent book's release, Dr. Bowles has embarked on speaking engagements on the subjects covered in the book. Future plans include:

--writing other books on workplace morale/engagement-related issues. These books will be driven a philosophy, that morale (sometimes called "well-being" in Europe and elsewhere) and its cousin, engagement, represent a powerful way forward, a competitive edge in an increasingly global economy
--speaking more on the customer satisfaction, employee health, financial and organization effectiveness benefits which high morale and engagement bring to the workplace; and on the need to change our work cultures away from a ME oriented, ego driven focus to one which brings benefits to all stakeholders in organizations, not just a few.
--focusing as a consultant on strategies for dealing with the less-than-optimal worker morale and engagement situations in which some organizations find themselves, and the people who create them.

His clients have included some of the world's largest organizations down to small rural hospitals, with experience across all major industry groups such as Airlines; Financial Services; Electric (including Nuclear) and Gas Utilities; Extractive Industries (Oil, Copper and Gold); Health Care (100+ hospitals); Telecommunications; Technology and Manufacturing. The client base has been in both the US and Europe, with operations and consulting requirements worldwide.

Dr. Bowles has a B.Sc. (Honors) in Psychology from the University of Southampton, a Ph.D. in Management Sciences (emphasis: Organizational Psychology) from the University of Manchester, Institute of Science and Technology (now the Manchester School of Management), U.K. and diplomas in French Civilization from the University of Paris (Sorbonne) and Italian from the University of Pisa, Italy. In addition to his native English, Dr. Bowles speaks fluent French and German as well as good Italian. He can be reached at: db@moraleatwork.com and will be blogging on the subjects in both his books at: http://www.moraleatwork.com


Product Description

Review

'Great read. There are many good examples that show how organizations can create a high engagement culture. It clearly describes how successful companies have achieved outstanding levels of performance by balancing me and we.'
– Edward E. Lawler III, Author of Management Reset: Organizing for Sustainable Effectiveness, Director, Center for Effective Organizations and Professor at Marshall School of Business, University of Southern California, Los Angeles.

'The way we manage our employees has not kept pace with the changing nature of workplaces, growing competition and the changing attitudes of people at work. This mismatch is not sustainable; this is a vital topic for our ability to sustainably create wealth and for the wellbeing of our people. David Bowles and Cary Cooper have written an important book, at an important time on a vital topic. The good news is that some (but all too few) organizations have risen to this challenge and are sustainably engaging their people while delivering great business outcomes. The current crisis has focused attention on this topic and has resulted in
the UK government-sponsored, employer-led Task Force movement on this topic being well supported. With thoughtful contributions such as this book, we have every opportunity to evolve a better way of working for the good of organizations, for the good of the country and for the wellbeing of our people.'
– David MacLeod, Chairman, UK Employee Engagement Task Force

'David Bowles and Cary Cooper take us from the financial Crash of 2008, through the ego, into culture, and offer the reader perspective and approaches to create high engagement by weaving me with we. The authors offer depth and detail to understand and achieve engaging work cultures. The book is laced with specific examples and research from BMW and Whole Foods Market, among many other organizations, to shopping experiences in Germany. This is a book to be read together with the people where you work to create a culture where all will benefit from an improvement in the workplace.'
– David Zinger, Founder and Host of The Employee Engagement Network (www.employeeengagement.ning.com)

'My personal experience from many years in practice tells me that a strong corporate culture is the driver for sustainable, profitable growth of a company. Highly engaged employees create loyal customers and as a result, great financial results. This new book from David Bowles and Cary Cooper fully supports this experience with strong case studies, combined with a prescription for a more 'balanced' form of capitalism which works for everyone, not just a few.'
– Dr. Pius Baschera, Chairman of the Board of Directors, Hilti Corporation, Liechtenstein
 
The authors have done an excellent job of laying the foundation for their thesis. There's much here that can and should be applied to the larger debate about what kind of Capitalism the U.S. should practice in the future.
- Peter Smirniotopoulos, The Huffington Post

Book Description

Can we create a new sustainable business culture that does not hold risk of financial ruin? Bowles and Cooper explore how businesses are moving towards a more sustainable, highly engaged, future.

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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Must have!! 25 Jun 2012
Format:Hardcover|Verified Purchase
I am currently writing a dissertation on employee engagement and organisational values. This book is fantastic in many ways, it has really shown the depths of employee engagement, and organisations who wish to have a highly engaged workforce need to have a culture that all employees believe in and will bring benefits to all. This book is a must have, especially with the current economic climate, organisations can afford to be complacent when it comes to their employees. I highly recommend this book to all, students, managers, department heads and CEO's!
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5.0 out of 5 stars Superb and useful book 17 Jan 2013
By J. Sale
Format:Hardcover|Verified Purchase
I have just had the pleasure of reading David Bowles and Cary Cooper's latest book, The High Engagement Work Culture, Balancing Me and We, and a super book it is. Not only does it contain up-to-date information on the latest research, and that not just from academic publications but widely sourced from the Internet too, but as the word `balancing' in the title indicates their approach is balanced, is `fair' (to use one of their favourite words), and so one can be confident in reading the book that one is not listening to evangelists babbling on about road to Damascus experiences, and wouldn't the world just be a better place if we all followed them. No, the information and the ideas are measured, and yet passionately presented too; for at stake, and it would no understatement to say it from their perspective, is the future, if future there be, of Western capitalism. And finally, it is worth saying: this is an extremely well written book; it may sound obvious but many academics cannot write, or at least submerge themselves in impenetrable jargon that makes huge demands on the reader, and renders their real meaning unclear or ambiguous. This is not the case here: the prose is fluent, easy and accessible. They want to be understood and they want debate on their core ideas.

What then are they saying? Firstly, they survey the Crash of 2008 and locate some of the causes down to factors within organisations, specifically financial ones in this instance. They show that the culture of me-first, of individualistic heroes, of winning per se without any regard to the wider consequences eventually and inevitably leads to losing!
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Amazon.com: 4.8 out of 5 stars  4 reviews
4.0 out of 5 stars Engaging! 2 Sep 2013
By Nick McCormick - Published on Amazon.com
Format:Hardcover
Authors, David Bowles and Cary Cooper assert that there is a preponderance of ego in the workplace. Ego dismantles worker engagement which causes significant reduction in productivity. In addition, there are graver effects. For instance, the authors blame ego for the financial crisis of 2008.

There is a better way. While the ego can never be eliminated, it must be balanced with a focus on achieving benefits for all other stakeholders. In other words the focus needs to be on the "We" rather than the "Me."

The authors provide suggestions for how to shift the focus. For example, they advocate using the BEST test as a decision-making guide. BEST stands for Balanced, Engagement Friendly, Sustainable, and Trackable. If your proposed action meets those four criteria, forge onward, because BEST practices create a high engagement workforce to the benefit of all.

The authors also provide quite a few additional tips for achieving balance and improving worker engagement. They highlight a couple of companies - Whole Foods and BMW and explain how they have been able to successfully balance Me and We.

Worker engagement survey numbers suggest that there is much room for improvement in the workplace. This book has many pointers that can help.

Nick McCormick, author, "Acting Up Brings Everyone Down"
5.0 out of 5 stars Kudos to Mr. Bowles and Mr. Cooper! 10 Dec 2012
By Samuele Bagnai - Published on Amazon.com
Format:Hardcover|Verified Purchase
The High Engagement Work Culture is a book that you cannot put down. Mr. Bowles' and Mr. Cooper's writing is detailed but concise, alarming but funny. Mr. Bowles and Mr. Cooper engage the reader from the very first page to examine the 2008 crash and the negative effect of excessive ego on the organizational performance. They explain how capitalism is a system that works well but that needs to be fixed to build a more sustainable, happier, and healthier work environment. Their book is a seed that must be cultivated if we want to protect the future of the next generations.
5.0 out of 5 stars Critical read for business owners 19 Oct 2012
By Mr. BOLH Marc - Published on Amazon.com
Format:Hardcover|Verified Purchase
I'm the founder of Ascendo, an app developer. We are a small but ambitious company and keeping everybody motivated is critical to our success. This book takes a refreshing look at why financial markets crashed in 2008 and the role played by engagement in the work place. It goes on to provide a framework for building a high engagement team, backed up by extensive research and case studies. This book is a critical read for anybody who wants foster a full-engagement environment to tackle big challenges. I highly recommend it.
5.0 out of 5 stars "The High Engagement Work Culture" offers a new perspective on Capitalism 15 Oct 2012
By Peter Smirniotopoulos - Published on Amazon.com
Format:Hardcover
The following review has been excerpted from my October 4th Huffington Post blog entitled "'The High Engagement Work Culture': A New Perspective for Framing the Debate About Capitalism." The full blog entry can be found at [...]

In August, management consultants David Bowles and Cary Cooper, following up on their 2009 book "Employee Morale: Driving Performance in Challenging Times," published "The High Engagement Work Culture: Balancing Me and We." The fact that this book exists at all, in this stubbornly pro-employer environment, may be remarkable in-and-of itself. However, perhaps much more to the book's credit is how compellingly the authors make their argument that work cultures that favor "the lone hero" have led to an overall indictment of Capitalism, increasing exposure to corporate risk and constraining long-term profitability.

Employers wringing out incrementally more productivity from the workforce--not through positive motivation and reinforcement but through every employee's deepest, darkest fears that their next paycheck may be their last if they don't "toe the line"--has become the new normal in the "post-apocalyptic" economy. Consequently, I mistakenly thought "The High Engagement Work Culture" would be a management primer focused principally, if not exclusively, on how managers and H.R. directors can create work environments that maximize worker satisfaction with their lot, through some form of "participation" in the bigger picture (employing that old workplace meme: "A happy worker is a productive worker").

However, Bowles and Cooper's approach is much broader than that, tying the book's premise into the Great Recession, and suggesting that what is at least partly to blame for the events leading up to the free-fall of financial, mortgage, and residential markets nationwide is not simply Wall St. greed but a larger problem of toxic corporate cultures, particularly in the worldwide financial services industry. This summer's LIBOR rate-setting and Standard Chartered scandals, on top of revelations about J.P. Morgan's potentially $9 billion loss in bad proprietary trades on credit derivatives (initially mischaracterized by Wall Street rock star and JPM CEO, Jamie Dimon, as unfortunate but nonetheless garden-variety interest-rate hedging transactions), would seem to support the book's thesis.

"The High Engagement Work Culture" may be worth reading just for the opening chapter, in which the authors summarize the causes of the collapse of the financial services, residential mortgage, and housing markets in the U.S. To my knowledge, no one has taken a look at the symptomology leading up to the 2008 crash from the perspective of Wall Street's prevailing corporate culture, with the insights only these two authors can provide.

"In the financial services industry, it is generally accepted that cultures of the member firms are hard driving, individual (`hero,' `star') oriented, always on the knife-edge, much like the businesses they are in. Firms like Morgan Stanley and Goldman Sachs make their money from trading, from being brokers for others who trade, from advising companies on mergers/acquisitions and from listing new companies on stock exchanges, among other things.... The low tide of the Crash exposed the dark side of the culture of these companies."

The book, quoting Nobel-prize winning economist Joseph Stiglitz, goes on to state:

"Too little has been written about the underlying moral deficit that has been exposed--a deficit that is larger, and harder to correct... We have created a society in which materialism overwhelms moral commitment, in which the rapid growth that we have achieved is not sustainable environmentally or socially, in which we do not act together to address our common needs ... There has been an erosion of trust--and not just in our financial institutions. It is no too late to close these fissures."

After identifying fundamental flaws in the overall corporate culture of U.S. financial services companies as a significant, contributing factor leading up to the Great Recession, the authors set out a complex framework for understanding all work cultures, offering a hierarchy of factors, among which "external factors" such as national culture, norms, values, and practices, form the base. For anyone interested in what kinds of paradigm shifts might need to take place within our capitalist system in order to avoid another crash of the size and magnitude of the one from which we're still digging out, this book is worth what is perhaps the less-engaging technical sections in which the authors lay out this framework.

The section describing what comprises "worker engagement" is particularly enlightening as well. There is also a very interesting discussion in the technical section of the book about the role of ego in work cultures generally. The book concludes with two, extensive case studies--BMW Group and Whole Foods Market--to elucidate the authors' theories about how a high-engagement work culture contributes, among other things, to a stronger brand, increasing market share, and higher capital values, all things generally lauded in a capitalistic system.

In addressing how this high-engagement work culture improves the bottom line at BMW group, co-authors Bowles and Cooper state:

"[N]ot only is [BMW Group] one of the largest and most successful industrial companies in the world, but it has a distinct philosophy that favors its overall workforce, and not just those at the top. It values people, and rewards them based on that value. The benefits of this flowed to BMW after the Crash in spectacular fashion, when the "rebound" effect caused by unprecedented demand from Asia required a level of teamwork that would not have existed at those companies that had 'slashed and burned' between 2007 and 2009."

Regarding Whole Foods, Bowles and Cooper state:

"Like BMW, Whole Foods takes a stand in favor of its workers, and caps the rewards of its top management in order to balance things across the whole organization. But both companies go much, much further than the area of pay in the respect they pay to their workforce. Like BMW, Whole Foods benefits from this with everything from high engagement to the ultimate recognition that the market can confer: a high share price."

The Right has framed the discussions about the U.S. and Capitalism, disjointed as such discussions have been in this election cycle, as a zero-sum game: You're either in favor of unbridled, unregulated Capitalism (because this is, indeed, the only way to grow the economy, or so goes their meme) or you're a Socialist bent on transforming America into a complete Nanny State, where an extremely small minority of "makers" prop up an increasingly larger group of "takers" (what Romney claimed in his $50,000-a-plate Boca Raton fundraiser is comprised of 47% of Americans; the lazy freeloaders who refuse to be accountable for their own economic and social circumstances).

Regrettably, the Left has repeatedly failed to explain how, by restoring the fundamentals of a truly free-market form of Capitalism--one in which the special interests with the most buying power no longer get to game the system to their advantage and everyone else's detriment--the U.S. economy will return to a more robust pace of growth.

"The High Engagement Work Culture" perhaps bridges these two extremes, offering a fascinating and important perspective into how organizational and industry cultures can benefit greatly--or, in the case of the Great Recession, bring to its knees--an economic super-power such as the United States. The authors have done an excellent job of laying the foundation for their thesis. There's much here that can and should be applied to the larger debate about what kind of Capitalism the U.S. should practice in the future.
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