As evidenced by opposing comments below, media campaigns by the two-plus trillion dollar per year coal-oil industries have effectively confused the public. Even mainstream newspaper editors still ignore the imminent global disaster from the ever increasing, man-made carbon dioxide. Burning fossil fuels increases CO2 in earth's atmosphere, trapping solar energy and unnaturally warming the planet reports Ross Gelbspan in his, "The Heat Is On." As a practicing scientist, I wished to learn more about global warming after listening to Gelbspan's 1998 Oregon lecture, recently re-broadcast on National Public Radio. The Pulitzer Prize winner's book reports on the projected, soon to arrive political and economic turmoil from our increasingly unstable climate. Both the haves and have nots are soon to be increasingly affected by violent storms and droughts lashing our neighborhoods, countries and planet. Making his an even more daunting writing task, Gelbspan includes scholarly reports on the multi-million dollar dysinformation campaign by powerful oil and coal interests worldwide. Their aim: to undermine the credibility of global warming scenarios by the 2,500 scientists working internationally on analyzing the rapidly changing climate, geology and topography. Even the respected conservative William F. Buckley, Jr. recenetly came out in favor of acknowledging global warming and sounded a clarion call to avoid politically polarizing THIS vital issue, Gelbspan reports. Indeed, those eager to cash in early on the big money to be made out of solving the global warming problem (as have British Petroleum and Ford Motor Company) should first become informed by reading the excellent primer, "The Heat Is On," and then by rolling up his and her sleeves for working on the problem ... at least for doing very well by doing good!