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"A welcome antidote to one-dimensional reductionist accounts of the business world." -- The Observer. "Kay is well on the way to turning himself into a European Michael Porter." -- The Economist. "...a remarkable explanation of difficult ideas in simple and clear language." -- Mervyn King, Governor of the Bank of England.
Product Description
Most business books are bland or dull, or both. This volume is neither. John Kay combines insightful analysis with wit and verve. In this book, we meet heroes as diverse as Sun Tzu, Jacques Derrida, and Jack Welch. We study businesses as diverse as Honda Motors, the grandes marques of Champagne, and Jenners department store in Princes Street, Edinburgh. We learn why size doesn't matter, why brakes are different from signals, how to value businesses, and why the author was wrong to tell students that Boeing's position in the civil aircraft market was unassailable. In less than two hundred pages, John Kay provides a lively introduction to business strategy and a guide to many of the key issues in business today.
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4 of 4 people found the following review helpful
Format:Paperback
A lively collection of short, entertaining essays covering a variety of perspectives on the 'where do we go from here?' problem in business. Kay spends much of his time intelligently and humourously debunking pretentiousness in the business world and the jargon that goes with it. Not a book to sit down and read, it is ideal for plucking out of the pocket for short tube journeys or taxi rides. Some background knowledge of business events over the past few years is assumed by the author and, though this is not essential for comprehension, the book is most suitable for those who have a reasonable grasp of what has been going on in the business world - it's not a primer.
Format:Paperback
This book is a collection of articles written by John Kay over several years and as such offers an interesting book to dip into, but does not necessarily offer an entirely satisfying narrative as a result. It contains a number of interesting insights for any reader with general business interest - not least the number of business people who are lauded as successes who actually prove to have been nothing of the kind.
I originally bought this with a view to gaining more insight into developing strategy for my own business. In a way the book did not help, but perhaps on reflection it did, as my conclusion was that I won't bother giving great consideration to business strategy but will continue to concentrate on the strengths of the business that make us successful on a day to day basis and we'll just see where it will take us!
I originally bought this with a view to gaining more insight into developing strategy for my own business. In a way the book did not help, but perhaps on reflection it did, as my conclusion was that I won't bother giving great consideration to business strategy but will continue to concentrate on the strengths of the business that make us successful on a day to day basis and we'll just see where it will take us!
3 of 5 people found the following review helpful
Format:Paperback
If you do have a bit of free time on your hands then this is a good read and grounds the real meaning of strategy into you. However, if you are choosing this thinking it will be easier to read than a proper strategy textbook for revising then don't because it is completely pointless: it's more 'entertaining' (if that's what floats your boat) than actually serving a real purpose. You are better off grabbing a newspaper, rather than buying this just to read what some guy thinks of certain business decisions.
Listmania!
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