'The Handicap Principle: A Missing Piece of Darwin's Puzzle' is the epitome of a good scientific theory: clearly written, well-argued and full of facts.
Amotz and Avishag Zahavi are not impressed by reputations and reject traditional explanations when they offend common sense, even if they were formulated by such big names as Ronald Fisher, J.B.S. Haldane, William Hamilton, Robert Trivers or Richard Dawkins.
The Handicap Principle explains why so many animals bear apparently unnecessary burdens, such as the flamboyant tail of the peacock. The old answer is that the peahens who prefer peacocks with the largest tails will thereby gain sexy large-tailed sons and also pass on the taste for large tails to their daughters; while the sons of those peahens who dislike large tails will find no mates. The problem with this theory is that sexy large tails may mask physical weakness.
By contrast, the handicap principle says that the peacock's large tail demonstrates his fitness by saying (in effect) 'Look how strong I must be to carry this burden'. Amotz Zahavi's great insight is the idea of 'signal cost'; that is, for a large tail to be an honest signal of the fitness of a peacock, it must handicap the animal displaying it in a way that cannot easily be copied by a weaker individual.
Handicaps, such as conspicuous patches and colours, horns and antlers, loud calls and ritualised movements, are costly in effort, energy or feeding time or expose animals to risk from predation or accident, and therefore allow potential mates, rivals and even predators to distinguish between high-quality and low-quality individuals.
An example of signalling between prey and predator is 'stotting' performed by gazelles (which leap into the air while running to escape from a predator). Stotting says to the leopard (in effect): 'Look how strong a gazelle I am that I can waste energy showing off like this: go hunt somebody weaker'.
'The Handicap Principle' has many original and fascinating applications to human physiognomy and behaviour, dozens of animal behaviours, insect pheromones and signalling between cells. It also provides an alternative explanation for biological altruism that corrects selfish gene theory with regard to kin-selection and reciprocal altruism.
The illustrations are good, the style is charming, the argument persuasive. Read and enjoy!