| ||||||||||||||||||||
 Trade In this Item for up to £0.25
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in The Great Formula: For Creating Maximum Profit with Minimal Effort for an Amazon.co.uk gift card of up to £0.25, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Author
Product Description
Product Description
"This book reminds me of Isaac Newton′s discovery of gravity–a stunningly simple idea that changed the course of history. I′ve seen The Great Formula create millionaires with surprising speed. It′s an exact recipe to turn a marginal business into a successful one."
—David Garfinkel, author, Customers on Demand
"Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing masterpiece."
—Dr. Mani Sivasubramanian, infopreneur and heart surgeon
"With all the fancy buzzwords used to describe how to achieve success, here is a commonsense formula that cuts through the chatter and goes straight to the heart of what really works. This is truly a new perspective."
—Joseph Sugarman, Chairman, BluBlocker Corporation
"Save yourself a couple hundred thousand dollars on that degree. Clear out your bookcase. The MBA curriculum for this generation is The Irresistible Offer and The Great Formula."
—Lou D′Alo, PowerUp! Coaching and Consulting
From the Inside Flap
The Great Formula begins where The Irresistible Offer left off: with an unbeatable offer that′s just waiting to be sold. This second installment takes that offer and shows you how to present it to customers, sell it, and then sell it again. The key to sales success really is that simple! Realistically, everything you need to know about selling can be summed up in three short steps—create an enticing offer, present it to the right audience, and then give them a second helping of it.
If none of this sounds all that original to you, then you′re already on the right track! The Great Formula works because it stresses simplicity and focuses just on those actions that get results. It′s real–world, down–to–earth selling advice that′s so straightforward even the smartest people often overlook it. But great businesses, whether they know it or not, use The Great Formula everyday. As proof, Joyner examines a variety of successful businesses—some you might already know about—and shows you how they used The Great Formula to great success.
Joyner fully explains every aspect of the three–step process and also includes tips and tricks that will make it even more effective. He shows you how to use word of mouth to turn satisfied customers into free advertising, how to find the perfect potential buyers for your product, and how to increase your profits by selling even more product on the back end.
The Great Formula is simple because, as Joyner shows, success is never complicated. It′s only a matter of seeing, with clarity, which simple actions will render the desired result and then taking those actions with zeal. Regardless of what you sell, this time–tested system can be applied to any business—even yours—in any industry.
Two parts hydrogen plus one part oxygen. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Simon Hazeldine
Author of 'Bare Knuckle Selling' and 'Bare Knuckle Negotiating'
Here's where Mark has cracked the formula...you see, TIO is about making a sale while The Great Formula is about sustainably growing your business. Your most expensive proposition is acquiring a new customer. Now, how do you nurture this relationship to create a life-long customer? Mark is asking us to think two products ahead...to think about not a sale but an ongoing relationship with a customer.
The second section of the book, the smaller section, is on case studies from users of TIO. This is greatly useful...I get to see tactics and thinking of how to transform a tactic into a strategy. Of how a single sale consistently became 4 sales for one retailer.
I wish all my clients read this book. I would be able to build on this premise with ease. You aren't looking to make one sale...You want to make a lifetime of sales. I see this book as a practical tool kit for a dirty word in marketing...branding. I know, more money has been wasted in the name of branding than just about any other ego driven rationale, but there is something in that concept of branding...building sustainable profitable relationships with your customer...selling them. Then sell them again. THIS IS BRANDING when done well, because you are developing a RELATIONSHIP with each customer.
Selling is getting the resistance out of the way...Branding is about nurturing that inclination to buy. What happened to ABC? Always be closing...hey, if you have closed this sale why aren't you working on closing the next sale? Now...sometimes the best way to close the next sale is to properly say thank you for this sale. In an attention economy, getting somebody's attention is the first step to a sale...that's TIO, and it works best when you can identify a thirsty audience.
The case studies detail how readers find their thirsty audiences. When you know you have a thirsty customer, offer them a second glass. This might seem basic, and it is, but I find this strategy under-utilized.
If you are in marketing you need to be selling...sell! Now, be smart about your selling efforts. The great formula is not about selling harder, it is about selling smarter.
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
