The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell: Amazon.co.uk: Lynn Serafinn: Books

Review

`...a brilliant reframe of marketing and selling...where competition and scarcity give way to collaboration, abundance and greater connection...' --DR. JOE VITALE, author of The Attractor Factor, Buying Trances and others

`This is what the world has been waiting for! Finally a marketing book that guides us...into love, prosperity and abundance.' --DR. ERIC PEARL, author of The Reconnection: Heal Others, Heal Yourself

`The world NEEDS this book! Lynn is...leading us toward how we will ALL look at marketing in the future.' --RICHARD S. GALLAGHER, author of How to Tell Anyone Anything and What to Say to a Porcupine

`Natural, fresh and original...the defining organic approach to marketing.' --LIZ GOODGOLD, author of Red Fire Branding: How to Create a Hot Personal Brand to Have Customers for Life!

`...unique and powerful perspectives that deliver a much-needed message for consumers and marketers alike.'
--GREG S. REID, co-author of Think and Grow Rich: Three Feet from Gold

Product Description

'IS MARKETING MAKING US ILL?' That is the question marketer and coach Lynn Serafinn poses in this eye-opening, informative and inspiring read. A bold, holistic and often spiritual examination not merely of the world of advertising, but also of our entire world view, this book reveals how our relationships with Self, others, our businesses, our economy and the Earth impact every aspect of our lives. Addressing both the conscious and unconscious mechanics of marketing, Lynn shows the impact consumer culture has upon our health, our economy and the delicate ecological balance of our natural world. A book as much for the conscious consumer as the business owner, this book shows why traditional ways of selling are ultimately doomed to fail, and how both business owners and consumers can begin to heal the world by embracing a new paradigm Lynn calls 'The 7 Graces of Marketing.' =================== PRAISE FOR 'THE 7 GRACES OF MARKETING': 'At last-here's a brilliant reframe of marketing and selling. Lynn Serafinn offers a brave new world, where competition and scarcity give way to collaboration, abundance and greater connection among all humanity--and we still profit and prosper as we help each other. I love it!' ~ DR. JOE VITALE Author of bestsellers The Attractor Factor, Buying Trances and more 'The 7 Graces of Marketing offers unique and powerful perspectives that deliver a much-needed message for consumers and marketers alike.' ~ GREG S. REID Co-author of bestseller Think and Grow Rich: Three Feet from Gold 'This is what the world has been waiting for! Finally a marketing book that guides us out of fear, lack and limitation into love, prosperity and abundance.' ~ ERIC PEARL Author of bestseller The Reconnection: Heal Others, Heal Yourself 'The world NEEDS this book! Lynn is ahead of the curve, and leading us toward how we will ALL look at marketing in the future.' ~ RICHARD S. GALLAGHER Author of bestsellers How to Tell Anyone Anything and What to Say to a Porcupine 'Natural, fresh and original, The 7 Graces of Marketing is the defining organic approach to marketing. Lynn Serafinn brings to marketing what Whole Foods brought to food! Go ahead and take a juicy bite!' ~ LIZ GOODGOLD Branding Expert and author of Red Fire Branding:How to Create a Hot Personal Brand to Have Customers for Life! =================== ABOUT THE AUTHOR LYNN SERAFINN, MAED, CPCC is a certified, award-winning coach and teacher, marketer, social media expert, radio host, speaker and bestselling author. Her eclectic approach to marketing incorporates her vast professional experience in the music industry and the educational sector along with more than two decades of study and practice of the spirituality of India. In her work as a promotional manager she has produced a long list of bestselling mind-body-spirit authors. Passionate about re-establishing our connection with the Earth, she supports the work of the Transition Town network in her hometown of Bedford, England.

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2 of 2 people found the following review helpful

NOT JUST FOR BUSINESS, FOR LIFE! 26 Dec 2011

By Tina Brescanu

Format:Paperback

Reading Lynn's book is like being engaged in a conversation with the author as Lynn's powerful voice reach across the pages into your heart, the connection place of the Earth.

Storytelling is a powerful way of conveying a message, and Lynn uses it both to highlight the sins and the graces, and it makes everything clear and easy to understand.

You don't have to run a business to benefit from this book, in fact, I think it should be on most college course's reading lists; as the graces of this book could be expanded and applied in more settings than just business and marketing. Actually it's a book for everyone. As a new author, of a spiritual fiction/fantasy story for tweens and teens, I bought this book to learn about marketing and without claiming any of the many bonuses on offer I got plenty of extras in the form of self healing, self realisation and self knowledge.

Lynn smashes the usual interpretation of karma, a universal law of reward and punishment and shows us what it really is; a belief in bad luck, fate or whatever you call having no choice. I like it.

Lynn's definition of abundance is spot on. As an early school leaver, I worked with recycling in the mid 80's, and I could see the effect of old style marketing in the massive amounts of stuff coming in every day, it was never ending, but instead of feeling richness, I felt disconnection and sadness when sorting and dividing. People didn't feel more abundant in the Swedish economic boom of the 80's than they did during the Celtic Tiger in Ireland because abundance is about what you are being, not what you have. Of course, working for a charity I wasn't supposed to feel like that, we had stuff in abundance what was wrong with that?

I thought I knew who I was when starting to read this book but I found out more, thanks to the depths Lynn goes to and in the end it's about changing ourselves in order to heal humanity and the planet by changing the way we sell. Lynn's book will take you inside yourself and see if you're an asset to mother Earth or if you need to reclaim your luminescence.

Tina Brescanu Author of Warriors of Change:Sentenced to School

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Bob Dylan 6 Dec 2011

By Ward Vandorpe - Expert Marketeer

`Why is Lynn's book what we (marketers) and the world needs? Here's an anecdote: Yesterday I was listening to a radio interview with a famous photographer talking about Bob Dylan and his CD covers. At some point he said, `That particular CD cover was so true, so authentic, so real. Do you know why? Because it was NOT chosen by marketers but by Bob Dylan himself!' I felt a sting in my true, authentic, marketing heart. Like that, The 7 Graces of Marketing brings authenticity back into our marketing. Marketeers of all ages, experiences, regions and specialisms: read this book and take care not only of our customers and our planet, but also our profession and image.'

~ Ward Vandorpe

Founder Expert Marketeer

[...]

Good business is possible 6 Dec 2011

By Kate Osborne

When we apply all that is creative, inspirational and authenic about our work and our products and use integrity to offer it to the market, we really can make a positive difference, enhancing and enriching the lives of all, whilst still sustaining a good living. The ideas and discussions in this well thoughtout and intelligently written book allow us the opportunity to lift 'marketing' out of the gutter and elevate it into a thing of integrity.

~ KATE OSBORNE[...]