`The Gospel of the Kingdom' is a theological work that addresses one of the most important and possibly least understood messages of the Bible. As George Eldon Ladd explains in the opening paragraphs, the gospel of the Kingdom of God is not an irrelevant concept applicable only to the Jews of the day and their messianic expectancies. We come to realize that Christ's proclamation of the kingdom is in fact the answer to what Ladd says is the modern man's question: "what is the meaning and the goal of human history?" This is a profound question, since it encapsulates into one sentence the deep fears, insecurities and needs of modern society.
To begin his discussion with such a universally relevant question requires that the author continues in a style that is accessible to the average reader but not at the expense of academic integrity. It is then helpful that Ladd attacks this subject from an academic viewpoint, but also with the intention of making it applicable to the average readers own life without the assumption of his readers having prior theological training. He presents his knowledge and revelation in a lucid style that increases the relevancy of his discussion to the readers mind and life. "This is the primary concern of these expositions, that the reader might meet the kingdom of God, or rather, that the Kingdom of God might meet them." (p23)