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The Gorillas Want Bananas
 
 
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The Gorillas Want Bananas (Paperback)

by Debbie Jenkins (Author), Joe Gregory (Author)
5.0 out of 5 stars See all reviews (3 customer reviews)
Price: £15.00 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Product details

  • Paperback: 192 pages
  • Publisher: Lean Marketing Press (1 Aug 2003)
  • Language English
  • ISBN-10: 0954568109
  • ISBN-13: 978-0954568108
  • Product Dimensions: 22.6 x 15 x 1.4 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 293,835 in Books (See Bestsellers in Books)

    Popular in this category:

    #26 in  Books > Business, Finance & Law > Sales & Marketing > Direct

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Product Description

Product Description
Why do some people seem to magically attract new business while others face rejection after rejection? What enables some businesses to build an enviable reputation without ever spending a penny on advertising while others do everything they can but still get lost in the clutter? Why do some people achieve great results even though they never seem to be busy, while others run themselves ragged never to achieve what might have been? Can you really do less work and get more success? The answer is yes! This pivotal book explodes the outdated marketing myths that have become a burden to the modern entrepreneur so that you can build your own success by doing and spending less!

From the Inside Flap
Why do some people seem to magically attract new business while others face rejection after rejection?

What enables some businesses to build an enviable reputation without ever spending a penny on advertising while others do everything they can but still get lost in the clutter?

Why do some people achieve great results even though they never seem to be busy, while others run themselves ragged never to achieve what might have been?

Can you really do less work and get more success?

The answer is yes!

This pivotal book explodes the outdated marketing myths that have become a burden to the modern entrepreneur so that you can build your own success and enjoy doing it!

See all Product Description

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews

3 Reviews
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Average Customer Review
5.0 out of 5 stars (3 customer reviews)
 
 
 
 
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5 of 5 people found the following review helpful:
5.0 out of 5 stars A lean, mean, marketing machine, 19 Oct 2003
Let’s get this out of the way first of all: there are lots of books around that say they’ll transform the marketing of your SME. This isn’t one of them. Why? Because it doesn’t say it, it does it. This book is rather more than a breath of fresh air. In fact it makes a hurricane seem like a gentle zephyr, so overwhelmingly does it blast out all the BS that’s ever been published about marketing for SMEs before now. (Well, not just SMEs, come to that. There are pertinent lessons for major corporations to learn here, but be warned. The truth hurts.)

“Lean Marketing,” as the book’s central topic is called, takes conventional marketing and corporate hype and bangs their heads together hard. The ensuing result is inspired, streamlined good sense that small-biz owners/marketers will jump at and corporate marketing staffers will lust after in their dreams.

The book’s conversational, no-nonsense style is as more-ish as Belgian chocolates; this is the first business book to keep me awake into the small hours because I couldn’t put it down. And considering I write business books myself, that’s serious praise.

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4 of 4 people found the following review helpful:
5.0 out of 5 stars Marketing will never be the same again, 20 April 2004
By fergmor (London) - See all my reviews
'The Gorillas want Bananas' is a real underwear changing book, bothfrightening and inspiring.
Frightening when Debbie and Joe explain whythe money I've wasted on marketing has been ineffective, you know; theradio and magazine ads that no one responds to, the flyers that end up inthe bin. Money out the window for no return.
Inspiring because there are other ways of doing it which the book lays outbefore you.
But don't think this book will do it for you. You still need to takeaction your self.
I read the book through and then went back and read it again. I found evenmore nuggets the second time round.
This book will change the way you do your marketing. Your underwear mightnever recover!
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Practical achievable advice, 20 April 2004
For the record, I was very impressed with "The Gorillas Want Bananas" and I think it should be required reading for all SMEs, especially start-ups. I like it because it's focused on results and looks at proven marketing activities where a small investment generates a good return. The best compliment I can pay you is that I've bought several copies for friends and clients.
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