Review
The Gorillas want Bananas is a real underwear changing book, both frightening and inspiring. Frightening when Debbie and Joe explain why the money I've wasted on marketing has been inneffective, you know; the radio and magazine ads that no one responds to, the flyers that end up in the bin. Money out the window for no return. Inspiring because there are other ways of doing it which the book lays out before you. But don't think this book will do it for you. You still need to take action your self. I read the book through and then went back and read it again. I found even more things of value the second time round. This book will change the way you do your marketing. Your underwear might never recover! Fergus Morley
Product Description
The Gorillas want Bananas is a real underwear changing book, both frightening and inspiring. Frightening when Debbie and Joe explain why the money I've wasted on marketing has been inneffective, you know; the radio and magazine ads that no one responds to, the flyers that end up in the bin. Money out the window for no return. Inspiring because there are other ways of doing it which the book lays out before you. But don't think this book will do it for you. You still need to take action your self. I read the book through and then went back and read it again. I found even more things of value the second time round. This book will change the way you do your marketing. Your underwear might never recover! Fergus Morley
From the Inside Flap
Why do some people seem to magically attract new business while others face rejection after rejection?
What enables some businesses to build an enviable reputation without ever spending a penny on advertising while others do everything they can but still get lost in the clutter?
Why do some people achieve great results even though they never seem to be busy, while others run themselves ragged never to achieve what might have been?
Can you really do less work and get more success?
The answer is yes!
This pivotal book explodes the outdated marketing myths that have become a burden to the modern entrepreneur so that you can build your own success and enjoy doing it!
About the Author
Dangerous Debbie Jenkins is a bestselling author, acclaimed speaker and serial entrepreneur who has launched 6 business and written 11 books on getting more success by doing and spending less since 1997.
Joe Gregory is an entrepreneur, author and sought after sales copywriter who started his first business when he was just 19! After qualifying as a graphic designer, Joe soon realised while working in the advertising industry that many of the top agenices were more interested in sucking clients dry and being "creative" than they were in getting results. This later led to the development of Lean Marketing in partnership with Debbie Jenkins which blends principles from Lean Manufacturing with the practicalities of running a profitable small business. Joe has reviewed, written, and devised over 20,000 sales messages from small direct mail pieces to entire websites, often achieving up to 1000% increases in conversion rates!
