The Gorillas want Bananas is a real underwear changing book, both frightening and inspiring. Frightening when Debbie and Joe explain why the money I've wasted on marketing has been inneffective, you know; the radio and magazine ads that no one responds to, the flyers that end up in the bin. Money out the window for no return. Inspiring because there are other ways of doing it which the book lays out before you. But don't think this book will do it for you. You still need to take action your self. I read the book through and then went back and read it again. I found even more things of value the second time round. This book will change the way you do your marketing. Your underwear might never recover! Fergus Morley
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The Gorillas want Bananas is a real underwear changing book, both frightening and inspiring. Frightening when Debbie and Joe explain why the money I've wasted on marketing has been inneffective, you know; the radio and magazine ads that no one responds to, the flyers that end up in the bin. Money out the window for no return. Inspiring because there are other ways of doing it which the book lays out before you. But don't think this book will do it for you. You still need to take action your self. I read the book through and then went back and read it again. I found even more things of value the second time round. This book will change the way you do your marketing. Your underwear might never recover! Fergus Morley
From the Inside Flap
Why do some people seem to magically attract new business while others face rejection after rejection?
What enables some businesses to build an enviable reputation without ever spending a penny on advertising while others do everything they can but still get lost in the clutter?
Why do some people achieve great results even though they never seem to be busy, while others run themselves ragged never to achieve what might have been?
Can you really do less work and get more success?
The answer is yes!
This pivotal book explodes the outdated marketing myths that have become a burden to the modern entrepreneur so that you can build your own success and enjoy doing it!
Inside This Book
(Learn More)
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Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
By fergmor
Format:Paperback
'The Gorillas want Bananas' is a real underwear changing book, bothfrightening and inspiring.
Frightening when Debbie and Joe explain whythe money I've wasted on marketing has been ineffective, you know; theradio and magazine ads that no one responds to, the flyers that end up inthe bin. Money out the window for no return.
Inspiring because there are other ways of doing it which the book lays outbefore you.
But don't think this book will do it for you. You still need to takeaction your self.
I read the book through and then went back and read it again. I found evenmore nuggets the second time round.
This book will change the way you do your marketing. Your underwear mightnever recover!
Frightening when Debbie and Joe explain whythe money I've wasted on marketing has been ineffective, you know; theradio and magazine ads that no one responds to, the flyers that end up inthe bin. Money out the window for no return.
Inspiring because there are other ways of doing it which the book lays outbefore you.
But don't think this book will do it for you. You still need to takeaction your self.
I read the book through and then went back and read it again. I found evenmore nuggets the second time round.
This book will change the way you do your marketing. Your underwear mightnever recover!
4 of 4 people found the following review helpful
Format:Paperback
For the record, I was very impressed with "The Gorillas Want Bananas" and I think it should be required reading for all SMEs, especially start-ups. I like it because it's focused on results and looks at proven marketing activities where a small investment generates a good return. The best compliment I can pay you is that I've bought several copies for friends and clients.
5 of 6 people found the following review helpful
By "xx_zz"
Format:Paperback
Let’s get this out of the way first of all: there are lots of books around that say they’ll transform the marketing of your SME. This isn’t one of them. Why? Because it doesn’t say it, it does it. This book is rather more than a breath of fresh air. In fact it makes a hurricane seem like a gentle zephyr, so overwhelmingly does it blast out all the BS that’s ever been published about marketing for SMEs before now. (Well, not just SMEs, come to that. There are pertinent lessons for major corporations to learn here, but be warned. The truth hurts.)
“Lean Marketing,” as the book’s central topic is called, takes conventional marketing and corporate hype and bangs their heads together hard. The ensuing result is inspired, streamlined good sense that small-biz owners/marketers will jump at and corporate marketing staffers will lust after in their dreams.
The book’s conversational, no-nonsense style is as more-ish as Belgian chocolates; this is the first business book to keep me awake into the small hours because I couldn’t put it down. And considering I write business books myself, that’s serious praise.
1 of 2 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Brief Review
A poor structure and weak editing does no justice to an important idea.
Don't buy this.
Longer Review:
I wanted to like this book. I really, really did.
You see, I've been running my own business for several years. And I've learnt through trial and error that marketing should be consistent, well organised and systematic. I'm also a fan of Lean Processes, Six Sigma, Agile Programming development and so on (although I claim no expertise).
So, when I read the synopsis of this book and that it appeared to combine the theories of Lean and Marketing, I was sold!
Unfortunately, I was disappointed at how badly written and edited this book is. The content jumps about and the writing style is poor. Many of the chapters are weak and the arguments either poorly developed, unsubstantiated or flawed.
Now, I always recognise that's it's easy to be a critic. After all, it's not me that has managed to write a book. I'm also impressed by what the authors have achieved with their businesses and lives.
Nevertheless, I wasn't impressed by this book and it will remain, most probably, unused and neglected on my bookshelf.
A poor structure and weak editing does no justice to an important idea.
Don't buy this.
Longer Review:
I wanted to like this book. I really, really did.
You see, I've been running my own business for several years. And I've learnt through trial and error that marketing should be consistent, well organised and systematic. I'm also a fan of Lean Processes, Six Sigma, Agile Programming development and so on (although I claim no expertise).
So, when I read the synopsis of this book and that it appeared to combine the theories of Lean and Marketing, I was sold!
Unfortunately, I was disappointed at how badly written and edited this book is. The content jumps about and the writing style is poor. Many of the chapters are weak and the arguments either poorly developed, unsubstantiated or flawed.
Now, I always recognise that's it's easy to be a critic. After all, it's not me that has managed to write a book. I'm also impressed by what the authors have achieved with their businesses and lives.
Nevertheless, I wasn't impressed by this book and it will remain, most probably, unused and neglected on my bookshelf.
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