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Product Description
Daily Mail
a gripping book, written like a detective story...expertly told
--This text refers to the
Hardcover
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Inside the hottest business, media and technology success of our time
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Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
A very interesting book. The writer starts off in a very sycophantic manner, praising Google as if the sun shines out of their HQ. Later in the book the writer covers some more of dodgy practices that Google partake in.
I get the feeling that the reader is being taken on the same journey as the writer; From "Do No Evil" to "Do Lots of Good, but turn a blind eye if it makes Google lots of money".
In 2007 it could do with some updates to do with the latest news, but gives a great history of internet search as well as Google
Ultimately a very good book, let down from 5 stars by some repetition from chapter to chapter
I get the feeling that the reader is being taken on the same journey as the writer; From "Do No Evil" to "Do Lots of Good, but turn a blind eye if it makes Google lots of money".
In 2007 it could do with some updates to do with the latest news, but gives a great history of internet search as well as Google
Ultimately a very good book, let down from 5 stars by some repetition from chapter to chapter
8 of 9 people found the following review helpful
Format:Paperback
In my view this book sits alongside Losing My Virginity by Richard Branson for inspiration and honesty - mistakes and all! It's a must for any budding or armchair entrepreneur and demonstrates the 100% focus required to start up and maintain a multi-billion dollar company, whilst fiercly defending an original ethos. The culture within the Googleplex is discussed at length and it's clear that this was how they recruited and retained their staff. However, although it was not overtly mentioned in the book it was clear that Brin and Page demonstrated a inpeneterable partnership and strong leadership, even Schmidt was an outsider. If this leadership was not present from the beginning the story may have been different - a lesson for many organisations, I think. A brilliant book my Mr Vise, thanks.
6 of 7 people found the following review helpful
Format:Paperback
Ok, so we all know a fair bit about Google. Their search tool is the most popular and their brand is like gold - but what goes on inside the Googleplex? This book is a fascinating insight into the creation and growth of a truly unique and engaging workplace. Whatever your industry and whatever the history of your organisation, there are lessons to be learned here about the economic benefits to your business of having a highly engaged and productive workforce and some thoughts on how to get there.
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Most Recent Customer Reviews
Fantastic
An incredible story of ingenuity. Makes me wish I'd thought of it in the early days of the internet.
Published 13 months ago by Nuno Bento
Beyond incredible! -- HIGHLY RECOMMENDED!
The style used by the authors is close to that used by Grisham and other novel geniuses! I learnt a lot about one of the most ethical and creative companies in the business and... Read more
Published 15 months ago by Nabil
A good look into the world of Google
Although I am only a little way through this book it has already told me so much about Google and the way it became such a power house and one stop shop. Read more
Published 20 months ago by markywd
Gud but not great!
Recently I pruchased this book expecting most of the secrets if not all to be disclosed on how did google achieve such great heights over a decade! Read more
Published 21 months ago by Sag
Covers the Business well, if not the Technical
I enjoyed this book and it gives a good account of the founding members, how they started the company, what it came from and all the major incidents the company has undergone since... Read more
Published on 22 Sep 2009 by Hagrid's Umbrella
Good description of Google's rise
I picked this up when it was going cheap in Zavvi's sale. It's a good account of the rise of Google: how they recognized search as the most crucial component of the web and made... Read more
Published on 12 Feb 2009 by Jeremy Walton
"We gotta zig cos they think we're gonna zag"
This book is written as a testament to Google and all they've achieved in the last decade. As someone of a slightly cynical nature I found myself viewing a lot of this book with a... Read more
Published on 26 Jan 2009 by D. Nelson
An inspiring read
This is an inspiring read about two young Stanford Institute of Technology students who took on the world - and won. Read more
Published on 6 Aug 2008 by LXIX
Boring, Boring, Boring!
Sure this book gives you the facts where the author knows them but with Larry and Sergey well known for not often giving interviews or much away there really isnt much you couldnt... Read more
Published on 19 April 2008 by G. Kind
A disregard for the impossible
Google is the story of the creation of the best internet online search engine with the most powerful software, flashing speed and mountain high storage capacity. Read more
Published on 28 Oct 2007 by Luc REYNAERT
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