In my view this book sits alongside Losing My Virginity by Richard Branson for inspiration and honesty - mistakes and all! It's a must for any budding or armchair entrepreneur and demonstrates the 100% focus required to start up and maintain a multi-billion dollar company, whilst fiercly defending an original ethos. The culture within the Googleplex is discussed at length and it's clear that this was how they recruited and retained their staff. However, although it was not overtly mentioned in the book it was clear that Brin and Page demonstrated a inpeneterable partnership and strong leadership, even Schmidt was an outsider. If this leadership was not present from the beginning the story may have been different - a lesson for many organisations, I think. A brilliant book my Mr Vise, thanks.