Inside the hottest business, media and technology success of our time
| ||||||||||||||||||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Books Trade-In Store for more details. Learn more. |
Book Description
Special Offers and Product Promotions
-
Seasonal Offer:
This title is part of our Seasonal Offers promotion.
Frequently Bought Together
Product details
Would you like to update product info or give feedback on images?
|
More About the Authors
Discover books, learn about writers, and more.
Product Description
Review
a gripping book, written like a detective story...expertly told -- Daily Mail
--This text refers to an out of print or unavailable edition of this title.
Book Description
The Google Story is the definitive account of one of the most remarable organizations of our time. Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything. Through the creative use of cutting-edge technology and a series of groundbreaking business ideas, Google's thirty-five year old founders, Sergey Brin and Larry Page, have in ten years taken Google from being just another internet start-up to a company with a market value of over US$80 billion. Based on scupulous research and extraordinary access to the inner workings of Google, this book takes you inside the creation and growth of a company that has become so familiar its name is used as a verb around the world. But even as it rides high, Google wrestles with difficult challenges in a business that changes at lightning speed. In this new and updated edition to celebrate Google’s 10th birthday, David A. Vise has written a new preface and new final chapter which look at further developments since 2005 and how Google will continue to expand and innovate while trying to follow its founders' mantra: DO NO EVIL 'If you want to know how the Google boys became wealthy and powerful beyond dreams, then David Vise's assiduously researched The Google Story is for you.' Sunday Telegraph 'If Google were to take on critical faculties as well as its other attributes Vise's book would probably come out on top.' The Times
Inside This Book
(Learn More)
Browse and search another edition of this book.
Browse and search another edition of this book.
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
A very interesting book. The writer starts off in a very sycophantic manner, praising Google as if the sun shines out of their HQ. Later in the book the writer covers some more of dodgy practices that Google partake in.
I get the feeling that the reader is being taken on the same journey as the writer; From "Do No Evil" to "Do Lots of Good, but turn a blind eye if it makes Google lots of money".
In 2007 it could do with some updates to do with the latest news, but gives a great history of internet search as well as Google
Ultimately a very good book, let down from 5 stars by some repetition from chapter to chapter
I get the feeling that the reader is being taken on the same journey as the writer; From "Do No Evil" to "Do Lots of Good, but turn a blind eye if it makes Google lots of money".
In 2007 it could do with some updates to do with the latest news, but gives a great history of internet search as well as Google
Ultimately a very good book, let down from 5 stars by some repetition from chapter to chapter
6 of 7 people found the following review helpful
Format:Paperback
Ok, so we all know a fair bit about Google. Their search tool is the most popular and their brand is like gold - but what goes on inside the Googleplex? This book is a fascinating insight into the creation and growth of a truly unique and engaging workplace. Whatever your industry and whatever the history of your organisation, there are lessons to be learned here about the economic benefits to your business of having a highly engaged and productive workforce and some thoughts on how to get there.
1 of 1 people found the following review helpful
By Hagrid's Umbrella
VINE™ VOICE
Format:Hardcover
I enjoyed this book and it gives a good account of the founding members, how they started the company, what it came from and all the major incidents the company has undergone since then, up to 2006 for my addition - no Crome or the PC operating system. The writing was easy to follow and set in a logical sequence.
Covers their interests, getting initial money for the company, how they started to generate money from the search engine, floating, legal problems and Microsoft. Their products are covered, the search engine, gmail, Google print (books) and much more including were it might go with biological/genetic research in the form of data mining.
What it doesn't do is give much away about the technical side of the company. Surprisingly the search works on a grid of custom built, or rather stripped down, PC's linked together the "google way". They run the Lunix operating system, customized of course, and that's about it from a technical perspective, bar numbers and distribution of computer rooms. Nothing about the techniques used or even if a programming language is used, so that was a bit disappointing for me. I would have thought they could find out a bit more, perhaps he couldn't print more.
One chapter explains the concerns some people expressed on how Google searches could be linked to gmail accounts. A fair bit of details was discussed on how Google reacted to this, who they talked too, but didn't really say what, if anything, was done.
The overall point of view is pretty positive on Google, problems are covered but not judged.
A great read with excellent coverage of how such a large company became so big so quickly. It missed out on five stars for the lack of technical content.
Covers their interests, getting initial money for the company, how they started to generate money from the search engine, floating, legal problems and Microsoft. Their products are covered, the search engine, gmail, Google print (books) and much more including were it might go with biological/genetic research in the form of data mining.
What it doesn't do is give much away about the technical side of the company. Surprisingly the search works on a grid of custom built, or rather stripped down, PC's linked together the "google way". They run the Lunix operating system, customized of course, and that's about it from a technical perspective, bar numbers and distribution of computer rooms. Nothing about the techniques used or even if a programming language is used, so that was a bit disappointing for me. I would have thought they could find out a bit more, perhaps he couldn't print more.
One chapter explains the concerns some people expressed on how Google searches could be linked to gmail accounts. A fair bit of details was discussed on how Google reacted to this, who they talked too, but didn't really say what, if anything, was done.
The overall point of view is pretty positive on Google, problems are covered but not judged.
A great read with excellent coverage of how such a large company became so big so quickly. It missed out on five stars for the lack of technical content.
Would you like to see more reviews about this item?
›
Go to Amazon.com to see all 108 reviews
3.5 out of 5 stars
Were these reviews helpful?
Let us know
Most Recent Customer Reviews
5.0 out of 5 stars
Great book
Well worth a read for anyone considering going into business or for anyone who needs a little inspiration. Great value too.
Published 1 month ago by The Fashion House
2.0 out of 5 stars
Outdated
This book seems very outdated now. It is also written in a style which puts the author in the fanboy category.
Published 6 months ago by Håvard
5.0 out of 5 stars
Love it, great book
Tracks Goggles beginnings in University through to company set up, becoming market leader and IPO. Well written and engaging. Read more
Published 7 months ago by Prosserc
5.0 out of 5 stars
Fantastic
An incredible story of ingenuity. Makes me wish I'd thought of it in the early days of the internet.
Published on 3 April 2011 by Nuno Bento
5.0 out of 5 stars
Beyond incredible! -- HIGHLY RECOMMENDED!
The style used by the authors is close to that used by Grisham and other novel geniuses! I learnt a lot about one of the most ethical and creative companies in the business and... Read more
Published on 5 Feb 2011 by Nabil
5.0 out of 5 stars
A good look into the world of Google
Although I am only a little way through this book it has already told me so much about Google and the way it became such a power house and one stop shop. Read more
Published on 12 Sep 2010 by markywd
4.0 out of 5 stars
Gud but not great!
Recently I pruchased this book expecting most of the secrets if not all to be disclosed on how did google achieve such great heights over a decade! Read more
Published on 23 Aug 2010 by Sag
4.0 out of 5 stars
Good description of Google's rise
I picked this up when it was going cheap in Zavvi's sale. It's a good account of the rise of Google: how they recognized search as the most crucial component of the web and made... Read more
Published on 12 Feb 2009 by Jeremy Walton
4.0 out of 5 stars
"We gotta zig cos they think we're gonna zag"
This book is written as a testament to Google and all they've achieved in the last decade. As someone of a slightly cynical nature I found myself viewing a lot of this book with a... Read more
Published on 26 Jan 2009 by D. Nelson
5.0 out of 5 stars
An inspiring read
This is an inspiring read about two young Stanford Institute of Technology students who took on the world - and won. Read more
Published on 6 Aug 2008 by LXIX
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
- Books > Business, Finance & Law > Economics
- Books > Business, Finance & Law > Management
- Books > Business, Finance & Law > Professional Finance
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Entrepreneurship
- Books > Computing & Internet > Web Development
- Books > History > Social & Economic History > Inventions
- Books > Reference > Consumer Guides > Computer & Internet
- Books > Reference > Directories > Business & Economics
- Books > Reference > Directories > Education
- Books > Reference > Directories > Internet
- Books > Science & Nature > Engineering & Technology > Education > Higher Education
- Books > Science & Nature > Engineering & Technology > Education > Teaching Aids
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
