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The Google Story Paperback – Unabridged, 1 Sep 2006

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The Google Story
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Product details

  • Paperback: 352 pages
  • Publisher: Pan; New edition edition (1 Sept. 2006)
  • Language: English
  • ISBN-10: 0330440055
  • ISBN-13: 978-0330440059
  • Product Dimensions: 13 x 2.2 x 19.7 cm
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Bestsellers Rank: 717,973 in Books (See Top 100 in Books)

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Review

a gripping book, written like a detective story...expertly told -- Daily Mail --This text refers to an out of print or unavailable edition of this title.

Book Description

Inside the hottest business, media and technology success of our time --This text refers to an alternate Paperback edition.

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Customer Reviews

3.9 out of 5 stars

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Jeremy Walton TOP 1000 REVIEWERVINE VOICE on 12 Feb. 2009
Format: Paperback
I picked this up when it was going cheap in Zavvi's sale. It's a good account of the rise of Google: how they recognized search as the most crucial component of the web and made their money by adding targeted advertising to their search results. I was somewhat disappointed at the paucity of technical detail beyond some journalistic hand-waving about a "seamless blend of hardware and software at ... a massive scale", and the fact that Google's servers are assembled from commodity PCs. This, it's somewhat breathlessly announced on page 2, is "perhaps Google's best-kept secret", which sounds rather self-contradictory. However, given the general audience that the book is written for (and the many details of their architecture that really *are* secret - even down to the number of servers they employ), perhaps this isn't too surprising - though I'm pretty sure that even a general reader wouldn't need to be told (p35) who Midas was.

There's also some degree of repetition across the chapters, which makes them read more like self-contained magazine articles instead of pieces of a coherent whole. But in general, I found this an entertaining read, and an interesting story about how Google has changed the world over the past couple of decades. On a personal note, I was also surprised to discover from this book that one of my (vanishingly tenuously linked) associates from the field of computer graphics in the early 90's had shared an office with Google's founders at Stanford. It's a small, joined-up world.
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Format: Paperback
This book is written as a testament to Google and all they've achieved in the last decade. As someone of a slightly cynical nature I found myself viewing a lot of this book with a fair amount of scepticism. Are Google really this good? Did they really have such a clear vision from the start? Do they never do evil? However, in the end I found this book incredibly enlightening and inspiring.

The Google vision is a strong one that stands against conventional thinking and drives the company to produce a quality product and a creative culture. This shines through in both the book and also the products they create. I came to realise not just that I use many of their products on a daily basis but also understand why I find them so appealing and useful.

The book is well written, very comprehensive and very informative on the different aspects and characters of Google. I have learned many things while reading this book and it has challenged me in a number of ways to improve what I do. It has also left me galvanised in my belief that free thinkers can achieve massive success when they don't give in to the pressure to conform.
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5 of 6 people found the following review helpful By Adam "Reviewboy" Yorkie'bar on 8 May 2007
Format: Paperback Verified Purchase
A very interesting book. The writer starts off in a very sycophantic manner, praising Google as if the sun shines out of their HQ. Later in the book the writer covers some more of dodgy practices that Google partake in.

I get the feeling that the reader is being taken on the same journey as the writer; From "Do No Evil" to "Do Lots of Good, but turn a blind eye if it makes Google lots of money".

In 2007 it could do with some updates to do with the latest news, but gives a great history of internet search as well as Google

Ultimately a very good book, let down from 5 stars by some repetition from chapter to chapter
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Format: Paperback
The book that basically tells the story on how Google came about. Since it’s been release back in 2005, it covers the period from late 90’s until events of 2005. You will find out more about founders themselves – Sergey Brin and Larry Page, how they met and how they managed to end up with the search engine that is being used by millions people very day. My favourite part of the story was how both of them managed to get an investment of 25 million USD from two competing capital venture companies. How they managed to keep the company private for as long as possible, so competition do not find out how well they are doing and they more or less dictated their own rules when preparing to go public and float on the stock market.

The book also covers on how they hired their first CEO, how Doodle, Google News and Gmail came about. A famous Google head chef Charlie Ayers is mentioned in the book as well. And some of the final chapters describe some of the legal cases Google faced, the plans to scan every single book out there, competition from Microsoft, China and much more.
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By Luc REYNAERT TOP 1000 REVIEWER on 28 Oct. 2007
Format: Paperback
Google is the story of the creation of the best internet online search engine with the most powerful software, flashing speed and mountain high storage capacity.
Many analyst doubted for a long time that the company could generate serious revenues, but its business model (advertising directly linked to each individual search) proved to be a heap of goldmines.
The end is not in sight as the company even entered the genetics field. With its enormous storage capacity and its massive computing power for analyzing vast quantities of data, scientists should be able to search and find specific genes and genetic abnormalities that are causing diseases.

The author also comments on the creation of Gmail, privacy issues and the battles with software rivals (e. g., for the hiring of software engineers).
With and inside the internet space, Google together with Amazon changed the world we live in.
A must read.
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