The whole basis of this book is that your till receipt is as, if not more, powerful than your vote in the ballot box.
Essentially this is the first easy to use guide for the mass of consumers who are interested about where their shopping comes from, and are prepared to make more ethical purchases. But who don't necessarily want to completely abandon the local supermarket for the health food store.
The guide is broken into 2-3 page chapters which cover everything from toothpaste to TVs. Tables show how each brand and parent company rank when it comes to animal testing, the environment, support for oppressive governments, and political donations. So, if you don't want to fill the coffers of companies who (for example) test their products on animals, you now know who to avoid.
Yes, small organic and green orientated companies do generally come out top, but so do some major names.
When the first edition was released a year ago in the UK it got a fair amount of national newspaper coverage. The result was howls of protest from some of the brands who found they were in the lowest bracket.
Which goes to show - they do care that you might stop buying their products if you find something about them that you, and most other people, disagree with.
For a relatively modest price this guide can be a powerful weapon in your hands - buy it