- Paperback: 268 pages
- Publisher: Ethical Marketing Group (17 Sep 2002)
- Language English
- ISBN-10: 095425290X
- ISBN-13: 978-0954252908
- Product Dimensions: 20 x 15.4 x 1.4 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 2,183,787 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Written for the "No Logo" generation and the "light green" masses, this guide to ethical shopping reveals what's behind the glossy images of hundreds of consumer brands. It displays the ethical records of companies and ranks them exactly according to environmental, animal welfare and human rights records. Over 50 consumer product sections are examined in detail - everything from banks to butter. Which bank is really the most ethical with its investment policy? Is a Neff fridge better for the environment than an Indesit? Is a Dyson more or less ethical than an Electrolux? Which brand of tea is best in terms of human rights records? Is Colgate or Oral B more ethical in terms of animal testing? Norwich Union or Prudential for insurance? A pint of John Smith's or a pint of Tetley's? The information is backed up by solid research from The Ethical Consumer Research Association, an independent co-operative which has been the authority in this field since 1989.
From the Publisher
I really just want to repeat Alastair Fothergill's comment, (BBC Producer of The Blue Planet and Life in the Freezer) He says ''This first edition of The Good Shopping Guide may become a book of historical importance. It details an enlightened approach to 21st century consumerism that is easy to follow. By intelligently channelling our spending power, we can all easily support animal welfare,human rights and the environment.''
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Customer Reviews
Most Helpful Customer Reviews
44 of 44 people found the following review helpful
Format:Paperback
The Good Shopping Guide is an excellent guide to which brands to buy and which brands to avoid from an ethical point of view. There are about 70 different product categories - from butter to jeans and banks to shampoo - which include substantial editorial on the ethical issues involved plus a summary of the best brands to buy (and which not to). The summary is taken from an indepth ethical anaylisis of the companies behind each brand and shows how they perfom against a number of different ethical criteria (eg. animal testing, pollution, armaments, genetic engineering). Did you know that Diesel is a more ethical brand of jeans than Calvin Klein? Or a Whirlpool washing machine is better than a Bosch? Not only is this an essential reference guide for ethical consumers, but it is also extremely informative and interesting. It can be easily dipped in and out of before you go shopping or captivate you for hours!
13 of 13 people found the following review helpful
Format:Paperback
The introduction to this book says it all - your till receipt is as, if not more, powerful than your vote in the ballot box.
As far as I can see this is the first easy to use guide for the mass of consumers who are interested about where their shopping comes from, and are prepared to make more ethical purchases. But who don't necessarily want to completely abandon the local supermarket for the health food store.
The guide is broken into 2-3 page chapters which cover everything from toothpaste to TVs. Tables show how each brand and parent company rank when it comes to animal testing, the environment, support for oppressive governments, and political donations. So, if you don't want to fill the coffers of companies who (for example) test their products on animals, you now know who to avoid.
Yes, small organic and green orientated companies do generally come out top, but so do some major names. For example, Jordans in cereals, Sanyo in TVs, Abbey National in banking and Bahlsen in biscuits.
When this book was released in the UK there were howls of protest from some of the corporations who found they were in the lowest bracket. Honest guv, we're not that bad!
Which goes to show - they do care that you might stop buying their products if you find something about them that you, and most other people, disagree with.
For a relatively modest price this guide can be a powerful weapon in your hands - buy it
10 of 10 people found the following review helpful
Format:Paperback
Speaking as someone who is on the mild end of green shopping I thought this book was the first to give simple, clear and straightforward advice on what to buy.
I don't have the time to wade through literature on the relative merits of one company's products or another's before buying a refrigerator or pair of trainers. However, The good shopping guide has two pages on each category (from energy supplier to baby milk) and a simple list of the most ethical brands. So, just before making a purchase I can quickly check which brands are best.
The list is backed up with lots of research and more detailed breakdown, reading and contacts should you become interested in the background. But, for me its just great to have some simple advice at last in such a complex field.
On the downside, there are some categories missing, and others that need a bit more information, e.g. clothing.
Overall, I highly recommend this book. Lets hope that the second edition is even more comprehensive.
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