The Good Shopping Guide is an excellent guide to which brands to buy and which brands to avoid from an ethical point of view. There are about 70 different product categories - from butter to jeans and banks to shampoo - which include substantial editorial on the ethical issues involved plus a summary of the best brands to buy (and which not to). The summary is taken from an indepth ethical anaylisis of the companies behind each brand and shows how they perfom against a number of different ethical criteria (eg. animal testing, pollution, armaments, genetic engineering). Did you know that Diesel is a more ethical brand of jeans than Calvin Klein? Or a Whirlpool washing machine is better than a Bosch? Not only is this an essential reference guide for ethical consumers, but it is also extremely informative and interesting. It can be easily dipped in and out of before you go shopping or captivate you for hours!