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The Golden Age of Advertising: The 50s (Taschen 25)
 
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The Golden Age of Advertising: The 50s (Taschen 25) [Special Edition] [Hardcover]

Jim Heimann (Editor)

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Product Description

Colorful capitalism (TASCHEN's 25th anniversary special edition) As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro. In this 25th anniversary special edition, you'll find ads for cars, travel, technology, liquor, cigarettes, movies, appliances, furniture, war bonds, toothpaste, you name it - the full spectrum of products and services available to the eager American consumer. These ads portray an accurate picture of the colorful capitalism that dominated the spirit of the 50s. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit the newsstands.

About the Author

Jim Heimann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California. He is the author of numerous books on architecture, popular culture, and Hollywood history.

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Amazon.com:  4 reviews
Beautiful Book! 5 May 2012
By Sandy - Published on Amazon.com
Amazon Verified Purchase
This book is not only fun, it is of the highest quality you can get in Art Books. The ads are colorful, glossy, easy to read and marvel at the incredible 1950s. It is as fine as any Art book, as are all Taschen publications. It is a wonderful depiction of Pop Culture and gives hours and hours of enjoyment! It's great!
nice production 8 Dec 2009
By R. Cure - Published on Amazon.com
Amazon Verified Purchase
Good book - exactly what it says on the tin. A bit strange to see what the world was like back then - advertising tells you exactly that. No rose-tinted spectacles! From that aspect it's a good historical record. On the production side - faultless.
Like Time Traveling Down Madison Avenue Circa 1959 28 Feb 2008
By Notnadia - Published on Amazon.com
Effortlessly The Golden Age of Advertising--The 50's combines a crash course in visual arts, history, sociology and business, and does it without you even knowing it's happening! Like the other titles in the series, volumes which cover the history of advertising in the 1970's and 1960's, this book throws out so many glorious advertisements it's like time traveling. See full color ads for cigarettes (Doctors recommend Camels for calm nerves!), alcohol, clothing, foods, appliances, cars, and more. See how fashion, hairstyles, the very thought patterns of we Americans, ourselves, have evolved from where we were at mid-century last. You can stare at the pages of this virtually word-less book for hours and still see things you missed the fist time. It's a real treat!

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