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The Go-Giver: A Little Story About a Powerful Business Idea Paperback – 25 Feb 2010


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Product details

  • Paperback: 144 pages
  • Publisher: Penguin (25 Feb. 2010)
  • Language: English
  • ISBN-10: 0141049553
  • ISBN-13: 978-0141049557
  • Product Dimensions: 12.9 x 0.8 x 19.8 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (51 customer reviews)
  • Amazon Bestsellers Rank: 27,591 in Books (See Top 100 in Books)

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Product Description

Review

Most people don't have the guts to buy this book, never mind the will to follow through and actually use it. But you do. And I'm certain that you'll be glad you did. (Seth Godin, author of The Dip)

The Go-Giver is the best business parable since The Greatest Salesman in the World and The One Minute Manager. (Pat Williams, author of Souls of Steel, and senior vice president, Orlando Magic)

The Go-Giver is one of those rare books that entertains with a great storyline while simultaneously delivering an uplifting, life-affirming message that we can apply immediately. (Darren Richardson, author of Science of Mind)

Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you. (David Bach, author of The Automatic Millionaire)

About the Author

Bob Burg is a highly sought-after speaker who teaches the principles at the core of The Go-Giver to audiences worldwide. A former top sales professional, he is also the author of Endless Referrals.

John David Man has been writing about business, leadership, and the laws of success for more than twenty years. He is the author of The Zen of MLM and co-author of You Call the Shots and A Deadly Misunderstanding.


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Customer Reviews

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Ian Carter on 9 Mar. 2011
Format: Paperback Verified Purchase
I bought this little book on a recommendation from an Internet Marketer. It arrived the other morning, but I didn't get a chance to start reading it until the evening, after I'd finished a couple of private lessons. You know what? By bedtime I'd finished it. Couldn't put it down. That's a cliché, I know, but it happens to be true.

The principles this little book enshrines date back to the beginnings of organised religion, I suppose, but that's not so trendy these days, so they're now dressed up as business ideas. However, the foundation is rock-solid.

I always suspected I was on the right track, just not being systematic and methodical about it. This little book has shown me how to pull all the strings together in a very practical way.

I whole-heartedly recommend it to you. Buy it now.
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2 of 2 people found the following review helpful By S. Peters on 14 Dec. 2014
Format: Paperback Verified Purchase
This book is a total rip-off. I can't believe that I've paid £8 for this!. What you get is an extremely short, uninspired, unrealistic, boring, soppy story about how man gets a new perspective on business and life. This story wraps the "5 laws of stratosheric succes" within it, which are certainly excellent principles to bear in mind during one's day to day activiteis. Let me save you the bother and expense and copy out the summary:

1 - The Law of Value
Your true worth is determined by how much more you give in value tan you take in payment.

2 - The law of compensation
Your income is determined by how many people you serve and how well you serve them.

3 - The law of influence
Your influence is determined by how abundantly you placce other people's interests first.

4 - The law of authenticity
The most valuable gift you have to offer is yourself.

5 - The law of receptivity
The key to effective giving is to stay open to receiving

That's it. You will not gain anything else from this book. The surrounding story offers very little insight or further explanation of these principles, but does offer a range of bland and poorly drawn characters who we learn have used these techniques to make mega-bucks. This is what really tured me off about this book - the ultimate framing of the 'laws of giving' are in terms of receiving. "Hey you should be more givng to others! Why? Because you'll get loads back from it!" Of course by the end of the story, after making a few trivial gestures to people he's got mega-bucks - Yaaaaayyy!!!
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2 of 2 people found the following review helpful By Rolf Dobelli TOP 500 REVIEWER on 4 April 2008
Format: Hardcover
Bob Burg and John David Mann offer a business fable in a familiar mode: A mysterious mentor guides a troubled businessperson to secret truths and fabulous success. The pattern may be well worn, but the principles taught are pretty solid. While it seems unlikely that the quick success the story's characters find is commonly available to all those who live these "laws" based on authenticity and generosity, getAbstract does understand how observing them could make you happier and potentially more effective, and that's already a big step forward. The authors contend that like their hero, Joe, you can make your life sweeter and your success more meaningful by giving to others. Fact or fiction, it is hard to argue with that.
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2 of 2 people found the following review helpful By Craig-911 on 10 Feb. 2011
Format: Audio CD Verified Purchase
This book was recommended by a friend of mine who practises what he preaches in the area of high end real estate. I had been making my way towards giving more than I could ever receive back in terms of the service my company offers to clients.
The results have been life transforming, revenue is up dramatically but more importantly we are genuinely helping people with their problems first and foremost. The profit appears to be on autopilot.
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Format: Paperback
I consider myself an avid reader in the personal development & Christian spiritual genre.I've however never been a fan of fictional books or story-telling.It was my friend Michelle Colon-Johnson(@michelle2dream) who recommended The Go-Giver, and kindly sent me a copy.
There was no time to be skeptical as I could tell from the very first page that this was not a novel.It was a business parable written with a gripping captivation.I was hooked and hanging on, like you do when watching an unfolding action movie.From the very first page I was captivated."The Go-Giver" stands out in a class of it's own.The authors take story telling to a new dimension presenting life lessons in a style that is easily readable, doable and memorable.

Bob Burg & John Mann earn my unreserved 5* recommendation because they indeed swallow their own pill, by giving in value much more than they have taken in payment on the cover price.The sub-title refers to a "Business Idea", but indeed the 5 Laws of "Stratospheric Success" are universally applicable to all spheres of life-relationships,marriage, parenting,career, ministry etc.

From the Law of Value to the Law of Compensation, unraveled in the setting of casual business conversations; I could tell the authors knew their turf inside out.They understand the mind set of the average go-getter and certainly have a lot to impact to him.My scrupulously marked copy has acquired the rainbow color, characteristic of books I plan to keep at hand for future reference.

I've added Bob Burg's two other books-"Endless Referrals" & "The Go-Giver sells more" to my reading list. And if Mr Burg ever crosses the Atlantic to speak here in the UK, I'll be keen to listen to The Go-Giver himself live and direct.

Dr. T.Ayodele Ajayi(@FootprintsofGs) Psychiatrist, Author & Mentor
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