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The Go-to Expert: How to Grow Your Reputation, Differentiate Yourself from the Competition and Win New Business [Paperback]

Heather Townsend , Jon Baker
4.9 out of 5 stars  See all reviews (33 customer reviews)
RRP: 21.99
Price: 18.69 & FREE Delivery in the UK. Details
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Book Description

27 Feb 2014

“Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a crowded market place.”

Toni Hunter, Partner, George Hay Chartered Accountants

 

“This easy-to-read book shows you how to build a firm foundation to win business regularly from your network. Highly recommended for any corporate professional or small business owner.”

Charlie Lawson, National Director, BNI UK & Ireland

 

 

The Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry.

 

Discover:

  • Simple steps to build your profile
  • How to market and sell yourself with ease and confidence
  • Techniques to make your clients come to you

 

 

“If you want to move your career on, shifting from being just another professional advisor to being truly recognised as a go-to expert, this book will show you the way.”

Richard Newton, award-winning author of The Management Book

 


Frequently Bought Together

The Go-to Expert: How to Grow Your Reputation, Differentiate Yourself from the Competition and Win New Business + FT Guide to Business Networking: How to Use the Power of Online and Offline Networking for Business Success (The FT Guides)
Buy the selected items together


Product details

  • Paperback: 304 pages
  • Publisher: FT Publishing International; 1 edition (27 Feb 2014)
  • Language: English
  • ISBN-10: 1292014911
  • ISBN-13: 978-1292014913
  • Product Dimensions: 23.2 x 15.4 x 2.4 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Bestsellers Rank: 78,893 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Heather helps professionals and firms become the Go-To-Expert. Unusually for someone with an Engineering Degree, she accidentally became a writer and used her knowledge on social media to write the current best-selling and award-winning book on networking, The FT Guide To Business Networking. (75 five star reviews on amazon) People frequently talk about Heather as someone who really knows her stuff - which may be the reason she has, over the last decade, worked with over 100 partners, coached and trained over 1000 professionals at every level of the UK's most ambitious professional practices.

Heather always loves a challenge which is why she have solved the problem in her next book, which has perplexed many consultants, lawyers and accountants - 'How to make partner and still have a life'. (Published by Kogan Page in November 2012)

Recently referred to as 'one of the UK's most influential 'tweeters'', the UK's 'networking queen' and "Twitter royalty", Heather has built a very large network online, with over 9500 Twitter followers in the last 3 years. She blogs on the subject of referral generation using networking and social media for professional services, and other issues involving partners who want to grow their practice.

Heather, ACC CIPD MEng (oxon) Hons, is a graduate from Oxford University in Engineering Science. (This may explain the spelling and grammatical errors which her editor is always having to remove from her manuscripts!) Her early career was in supply chain management, working for Procter & Gamble and Tesco. Before, she took the plunge into business ownership, she spent five years working for BDO LLP, a UK top 6 accountancy practice. She is an associate credentialled coach with the ICF, a chartered manager with the Chartered Institute of Personnel and Development.

In her spare time, she is often found perfecting the perfect gluten and dairy free lemon drizzle cake, as well as scootering around flitwick with her two young children.

Heather can be found blogging at:
* Joined up networking - http://www.joinedupnetworking.com
* How to make partner and still have a life - http://www.howtomakepartner.com
* Partnership potential - http://www.partnershippotential.co.uk
* venture-Now - http://www.venture-now.com

Product Description

From the Back Cover

“Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a crowded market place.”

Toni Hunter, Partner, George Hay Chartered Accountants

 

“This easy-to-read book shows you how to build a firm foundation to win business regularly from your network. Highly recommended for any corporate professional or small business owner.”

Charlie Lawson, National Director, BNI UK & Ireland

 

 

The Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry.

 

Discover:

  • Simple steps to build your profile
  • How to market and sell yourself with ease and confidence
  • Techniques to make your clients come to you

 “If you want to move your career on, shifting from being just another professional advisor to being truly recognised as a go-to expert, this book will show you the way.”

Richard Newton, award-winning author of The Management Book

 

About the Author

Heather Townsend helps professionals become the Go-To-Expert. She is the author of The FT Guide To Business Networking and a high profile member of the professional services industry. Heather has worked with over 300 partners, coached, trained and mentored over 2000 professionals at every level of the UK’s most ambitious professional practices. She is a regular speaker and writer for the trade press.

 

Jon Baker has 25 years experience of managing, training & coaching in business. He is an in demand speaker, social media and sales trainer (Jon is a member of the professional speaker’s association). In the last 7 years he has coached hundreds of Business owners, helping to grow their firms by more than 63%. He has also had blue chip clients; including BP, Total, and Feel Good Drinks.

 


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Customer Reviews

4.9 out of 5 stars
4.9 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Just as I expected! 12 April 2014
Format:Paperback|Verified Purchase
I kind of stumbled upon Heather Townsends "Guide to Business Networking" and loved it. When "The Go-To Expert" was published, I knew I had to have it. I am almost halfway through it and it has already helped me. What I particularly like about it is that it is full of practical tips on how to improve your business.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Truly inspirational 3 April 2014
By Phil M
Format:Paperback
The Go-To-Expert is an inspirational guide for accountants, lawyers and consultants who wish to develop their niche specialism. Packed with great ideas and insights, it enables you, the reader, to undertake the journey through a series of exercises, each building on the next, to create your proposition and tactical marketing plan for your target clients. I cannot recommend it highly enough - it will help and inspire you to become the Go-To-Expert.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent practical handbook. 2 April 2014
Format:Paperback|Verified Purchase
I found this book a really excellent step by step guide for professionals seeking to develop expert status. While it contains very good advice for strategic planning, it also provides very specific useful tactical tips on exactly how to go about things like networking and blogging in a very targeted way. (I mention these specifically as I find that they can often be ineffective time wasters if done without clearly focused objectives.)

I found the sections on publishing and speaking particularly interesting as the authors have obviously done it successfully and they share their practical experience openly and generously.

This book provides a blueprint for practice and personal development for professionals. The trick (as always) is likely to be in the implementation of the very many good ideas contained in it.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great practical guide 28 Mar 2014
Format:Paperback
This is a great book which is practical and easy to follow - I'm sure this is going to be a book that I will come back to time and again in the future. Thank you Heather!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent book 30 May 2014
Format:Paperback|Verified Purchase
Who better to write a book about becoming a go-to expert than 2 people that have done just that. This book is easy to read in manageable bite-size chunks. It covers everything professionals should be doing but which we don't get round to doing. Following this book will help you differentiate yourself from the others just like you. Highly recommended.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Go Get 14 May 2014
Format:Paperback|Verified Purchase
The Go To Expert is required reading for professionals wanting to make the most out of themselves and their firms using all the tools available to them in this new digital age and advice on how to go out a truly become the Go To Expert

The book contains great advice on reputation, differentiation and winning new business.

Simple. Go Get!
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1 of 1 people found the following review helpful
5.0 out of 5 stars A great book for the business professional 24 April 2014
Format:Kindle Edition
An easy book to dip in and out of, well laid out with lots of useful tips and interesting case studies. I particularly liked the chapters on speaking and publishing your own book. Highly recommended reading!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Very good no nonsense book 20 April 2014
Format:Paperback|Verified Purchase
Really enjoyed the practical steps this book has laid out, easy to read and good to refer to for tips.
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Most Recent Customer Reviews
5.0 out of 5 stars Been a long time since I read a book in two sittings (lunch break)
I should be annoyed really, giving away marketing secrets of switched on professionals.
Seriously though, heard Jon baker speak publicly and really enjoyed what I heard. Read more
Published 14 days ago by gary jacobs
3.0 out of 5 stars Annoying title
I'm sure the book is great, judging by the other reviews. But hey - tautological - go-to means expert, or at least implies it, doesn't it? Read more
Published 2 months ago by angus
5.0 out of 5 stars Essential reading for professionals
This is a really interesting book, firstly its well crafted to be used as a reference book or a set of instructions to help make a difference. Read more
Published 3 months ago by Jonathan Vowles
5.0 out of 5 stars Must read for any professional or expert in business
Clear logical and useful. I intend to go through this chapter by chapter with my Co director and do the exercises.
Published 3 months ago by Mrs. A. Kaye
5.0 out of 5 stars The 'Go-To Book'
Just like the FT Guide To Business Networking 'The Go-To Expert' is well laid out and easy to read. Lots of hints and tips that are really useful from social media etiquette to how... Read more
Published 3 months ago by Liberty9
5.0 out of 5 stars A very good book
The Go to expert book is very comprehensive and well laid out. Easy to read with practical case studies. Good value for money!
Published 3 months ago by Bisi
5.0 out of 5 stars If you want to be known as an expert, read this book!
The Go-To Expert is an excellent business book. If you want to be known as an expert at doing what you love doing, then this book is for you. Read more
Published 3 months ago by Claire Georghiades
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