From the Publisher
This is an innovative textbook that provides a fresh insight into the strategic rationale behind the globalisation of the tourism and hospitality industry. The book draws on the unique academic background of three authors from different regions of the world, to give a truly international perspective on the issues involved.
*All chapters feature clear overviews and summaries of the material covered
*Active learning is encouraged throughout the text
*The industry is considered on a worldwide basis
*Full of detailed and up-to-date case study material
*References for further reading at the end of each chapter
*Includes data from private research reports, which are not widely available
The Globalisation of Tourism and Hospitality should be essential reading for all tourism and hospitality students in the final two years of their undergraduate course, as well as for Masters and MBA programmes. It is also a useful reference source for managers and industry consultants.