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The Global Business Environment: Meeting the Challenges [Paperback]

Mrs Janet Morrison
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Table of Contents

Introduction 
PART I: THE BUSINESS IN THE GLOBAL ENVIRONMENT
Introduction to the Business Enterprise 
Globalisation and the Business Environment 
PART II: ECONOMIES AND MARKETS
National Economies in the Global Environment
International Trade and Global Competition
Strategies for Globalisation 
PART III: SOCIETIES IN THE INTERNATIONAL ENVIRONMENT
Cultural and Social Environments
Political Environments
Legal Environments 
PART IV: GLOBAL ISSUES AND BUSINESS
Financial Markets
Technology and Innovation
Ecology and Climate Change
Ethics and Corporate Social Responsibility
Conclusions: Globalisation Revisited

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