No matter what level of technical skill you have at blogging, this book will still be a wonderful resource. It's full of ideas for building and managing your blog and making sure others can find it. However, content is what makes or breaks a blog and Amy devotes most of the book to providing suggestions for topics. We all need a little writing inspiration now and then and this book is full of great ones. I especially enjoyed the chapter on topics for genealogical societies.
This book is a permanent resident on my Kindle and always ready to provide inspiration when I need it.