Product Description
The Future of Music: Manifesto for the Digital Music Revolution
by Dave Kusek, Gerd Leonhard
Future of Music
The Record Industry is Terminally Ill.
The record industry as we know it is dying. But the music industry is healthier and more vibrant than ever, with limitless possibilities for change and growth due to the Internet and the digitization of music.
The Future of Music will show you cool new ways to find music and connect with your favorite artists. Discover the top-10 truths about the music business of the future and how you can benefit from the explosion in digital music, today and tomorrow.
The Future of Music punches gaping holes through the foundation of a record industry that refuses to adapt.
* The best-selling CDs are blank and recordable.
* The largest music retailer in the world is Apple.
* File-sharing can be the savior of the music industry.
* The artists are the brands, and entertainment is the main attraction.
* Radio is no longer the primary way that people discover new music.
* The record business is NOT the record business.
Synopsis
Today, the record companies may be hurting but the music making business is booming, using non-traditional digital methods and distribution models. This book explains why we got where we are and where we are heading. For the iPod, downloading market, this book will explain new ways of discovering music.
