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Product Description
Synopsis
Today, the record companies may be hurting but the music making business is booming, using non-traditional digital methods and distribution models. This book explains why we got where we are and where we are heading. For the iPod, downloading market, this book will explain new ways of discovering music.
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First Sentence
It's the year 2015 and you wake to a familiar tune playing softly. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
It's the year 2015 and you wake to a familiar tune playing softly. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
This book is an elongated rant about the record companies that dominated the music scene for the last few decades. This is not necessarily a bad thing; record companies are monoliths that have had their day. Digital downloading has overtaken the sale of C.D.'s, but instead of going with the tide the record companies have tried to ban those downloaders that wouldn't play the game, i.e. downloaded illegally. Trying to reign in these people is fruitless and almost impossible. The book likens the process to suing someone because the book they bought has been lent to someone else.
Apart from the above there is another major point made in this book and that is the paradigm shift from music as a product to music as a service. Music is being supplied to compliment daily activities, not as a construct that has a singular use. This shift in music's use is both inevitable and consequential. It is what the public want, and whether or not the record industry needs it, the public is redefining the way we listen to music.
This book is essential for anyone related to music, either as a listener, perpetrator or educator.
Apart from the above there is another major point made in this book and that is the paradigm shift from music as a product to music as a service. Music is being supplied to compliment daily activities, not as a construct that has a singular use. This shift in music's use is both inevitable and consequential. It is what the public want, and whether or not the record industry needs it, the public is redefining the way we listen to music.
This book is essential for anyone related to music, either as a listener, perpetrator or educator.
4 of 4 people found the following review helpful
Format:Paperback
A brilliant, insightful look at the changing way music sits in our lives. Wonderfully written, perfectly paced and the kind of book you can come back to again and again. A desert island book for sure.
9 of 10 people found the following review helpful
Format:Paperback
I made my final thesis for my school(Tampere Polytechnic university of art & media)about web 2.0 and the future of music. This book was the best I could find that covered every aspect of the music business and answered all of my questions. Gerd Leonhard's and David Kusek's thoughts and ideas for the future of the music business are brilliant and I recommend this book for everyone who is in the music business or plays in a band. It's a MUST.
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Most Recent Customer Reviews
One-sided
I guess back in 2007 it was worthy book to read, at least to wake up and jump on the train of digital music. Read more
Published 3 months ago by Public Different
Future of music - review
This book was a core text in my Music Busyness course,
it was very helpful, even that it's a bit outdated(2005),
but there're updates on their website [... Read more
it was very helpful, even that it's a bit outdated(2005),
but there're updates on their website [... Read more
Published 6 months ago by Michael Krol
Great read for futurists
I enjoyed reading this book. The only challenge the writers had is how fast technology is now advancing and how less futuristic the ideas are every day that goes by. Read more
Published 17 months ago by Matthew Challands
A must for anyone involved in music.
This is a truly amazing book, it look at the way the music industry is evolving and how you can take advantage of it. Read more
Published on 4 Mar 2010 by Mr. D. M. Morriss
Good read
This is a good read for musicians and producers alike. It gives an insight into the prospects of the future of music, but it lacks the practical advice of The Future of the Music... Read more
Published on 29 Sep 2007 by Jean Erasmus
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