- Hardcover: 256 pages
- Publisher: Palgrave Macmillan; illustrated edition edition (26 Aug 2005)
- Language English
- ISBN-10: 1403968829
- ISBN-13: 978-1403968821
- Product Dimensions: 23.4 x 14.9 x 2.3 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,022,108 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Review
'The book should stimulate more than its share of water cooler conversations and trend-forecasting magazine articles.' - Publishers Weekly
Reviews for the hardback edition:
'We are at the end of the male market as we knew it. In this brilliant new book, major trends - critical for businesses marketing to men - are revealed. A new vision of what it means to be male is exposed.' - Sergio Zyman, author of The End of Marketing As We Know It and, most recently, Renovate Before You Innovate
'There is a change going on in how masculinity is defined. The Future of Men will be critical for anyone who needs to understand the trends that are shaping the new man.' - Lothar Reiff, Creative Director, Hugo Boss
'There's more to men these days than NASCAR Dads and Metrosexuals. In The Future of Men, Marian Salzman unlocks the secrets of marketing specifically to men with the kind of fresh insight and business savvy that proves the phrase 'If you want to know what a man really wants, ask a woman.' Anyone looking to transform their business will find not only an entertaining read here, but loads of practical advice.' - Faith Popcorn, author of Eveolution and the upcoming In Culture
Reviews for the hardback edition:
'We are at the end of the male market as we knew it. In this brilliant new book, major trends - critical for businesses marketing to men - are revealed. A new vision of what it means to be male is exposed.' - Sergio Zyman, author of The End of Marketing As We Know It and, most recently, Renovate Before You Innovate
'There is a change going on in how masculinity is defined. The Future of Men will be critical for anyone who needs to understand the trends that are shaping the new man.' - Lothar Reiff, Creative Director, Hugo Boss
'There's more to men these days than NASCAR Dads and Metrosexuals. In The Future of Men, Marian Salzman unlocks the secrets of marketing specifically to men with the kind of fresh insight and business savvy that proves the phrase 'If you want to know what a man really wants, ask a woman.' Anyone looking to transform their business will find not only an entertaining read here, but loads of practical advice.' - Faith Popcorn, author of Eveolution and the upcoming In Culture
Faith Popcorn, author of 'Eveolution' and the upcoming 'In Culture'
'Anyone looking to transform their business will find not only an entertaining read here, but loads of practical advice.'
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Customer Reviews
Most Helpful Customer Reviews
1 of 2 people found the following review helpful
Format:Hardcover
This book examines trends, real and alleged, in male roles. Its main strengths are its numerous examples, interesting interviews and chapter summaries of key points, which make for easy reading. Marian Salzman, Ira Matathia and Ann O'Reilly discuss a wide range of contemporary celebrities and ideas. Readers who have been paying attention to the social changes of the past few decades won't be challenged to think more deeply, but others may find something of interest in this review of trends in the men's rights movement. Just watch out for glib generalizations based on a random list of sources that includes Web sites, small newspapers of unknown accuracy and the occasional scholarly journal. We cautiously recommend this book to popular culture vultures and to marketers who wish to track social trends.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
10 reviews
15 of 15 people found the following review helpful
Skirts the Issues
29 Nov 2005
Format:Hardcover
This had potential, but ultimately doesn't deliver. The authors do a fairly good round-up of how men have been consistently portrayed as bumbling idiots in advertising, and how that isn't really flying that well with male consumers. (Wow, what a surprise!) Things are indeed changing. However, they drop the ball when they attempt to come up with the hip definition of the "new male," what they call the ubersexual. They spend only a paltry few pages on what they believe this new trend actually is, and clearly show they are out to lunch on the topic. Advice for the authors: talk to real men who don't work on Madison Avenue, and stop relying on yesterday's market surveys. Is this why advertisers still don't get it when it comes to men ages 18-34? Yes.
12 of 13 people found the following review helpful
The lack of insight is startling
14 Dec 2005
Format:Hardcover
I worked with two of the authors at their former ad agency, Euro RSCG. Given the thousands of hours they have spent in consumer focus groups, I was amazed and ultimately annoyed by how stultifying obvious many of their "observations" are. If a marketer actually finds this book useful, his company is in a ton of trouble.
10 of 13 people found the following review helpful
Pointless
17 Oct 2005
Format:Hardcover
Why must we always have to re-define men and put them into a certain category? And what purpose does it have? This book, just like the whole idea of creating new words to define men such as "meterosexual" and "ubersexual", is pointless and a lame attempt for somebody to get money and coin a silly name that won't do much of anything to how men look at themselves in general.
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