This is an attractive book with an appealing mix of text and images, but it has several flaws that make it confusing for beginners. Many times in the opening chapters, terms are used that have not yet been defined. "Sans serif" typefaces are introduced before a serif is illustrated, for example. Some definitions are quirky and at odds with history and commercial usage; the proposed distinction between a font and a typeface would confuse a user of, say, the Adobe catalog. Other definitions are just wrong: a ligature is not the crossbar or arm that joins a pair of letters, but two or more letters treated as a single unit, as if cast on the same metal type; ligatures such as the 'ae' and 'oe' combinations have no crossbar, for instance. Straight vertical "typewriter" single and double quotes are called primes, which are completely different angled marks (as properly used for feet and inches or angular minutes and seconds). And some illustrations are badly matched with their explanations, as in the depiction of small caps on page 83 (the two lines are in the reverse order of their description). The list of characters used for non-numeric footnote marks are supposed to be used in left-to-right order beginning with asterisk, but the accompanying illustration shows them in a vertical column, not in a row.
The case studies at the end of the first two chapters are logo designs that are purely drawn artwork, and have nothing to do with the discussions of type in the surrounding text, so seem badly placed in the learning sequence.
All in all, I wanted to like this book but wouldn't recommend it as a textbook because of its many quirks and mistakes.