Introduction: Contents; How to get the most from this book; Foreword by George Hardie; Introduction. Communicating ideas: The blank sheet of paper; Why ideas?; The briefing; Investigation of the subject matter; Gathering inspiration; Brainstorming; Explaining the visual; Longevity. The medium is the message: The power of the pencil; Material world; Art school ethos; Illustration as a discipline; A demanding life; Mixing media; The digital divide; The new wave of illustrators. From outcome to outlets: The overview; Editorial illustration; Book publishing; Fashion illustration; Advertising illustration; Music industry illustration; Graphic design studio collaboration; Self-initiated illustration. Making it happen: Marketing the product and the art of self-promotion; Portfolios; The website; Avenues for self-promotion; Illustration agency representation; Presentation techniques. Production: Essential kit; Studio set-up; Resources and reference; Production tips; Legal tips. Conclusion: Contacts; Bibliography; Acknowledgements.