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Review
"This is an excellent working introduction to Advertising - having shown students the book several have already purchased it." Peter Delaunay, Truro COllege, UK. 'Modern and up to date, clearly laid out with appropriate language. I was particularly impressed by the information regarding "Brief and client".' Chris Loughran, Strode College, UK. 'Very impressed - it is well laid out, clear and concise.' Rhu Ozhu Sun, Cambridge School of Visual and Performing Arts, UK. 'An excellent book on the subject. Good step-by-step knowledge, simple for students to digest.' Neil Duffy, Solihull College, UK.
Product Description
Provides an introduction to the key elements of creative advertising and takes the reader, step-by-step, through each stage of the creative process, including how advertising agencies plan, generate, create and produce advertising campaigns. Professional interviews, student exercises and checklists underpin the theory and principles discuss and encourage a practical application of creative thinking.
Inside This Book
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First Sentence
Posters offer advertisers a host of opportunities and are a powerful, highly visible and cost effective means of communication. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Posters offer advertisers a host of opportunities and are a powerful, highly visible and cost effective means of communication. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
17 of 18 people found the following review helpful
Format:Paperback
For any design student with an interest in advertising as a career this book should be top of their shopping list. Well written and superbly illustrated it covers every aspect of advertising with a range of chapters that detail the creative process behind successful advertising; the media available to get your message across and the stages involved in the evolution of advertisements from concept to production.
The book is written from a position of experience and knowledge and is full of tasks for aspiring designers to undertake, ideas about the creation of powerful advertisements and many excellent examples of superb advertising campaigns.
Highly recommended!
The book is written from a position of experience and knowledge and is full of tasks for aspiring designers to undertake, ideas about the creation of powerful advertisements and many excellent examples of superb advertising campaigns.
Highly recommended!
6 of 62 people found the following review helpful
Format:Paperback
A thundering blast of fresh air billowing through the shingles. Only a blistering array of theoretical ballast could sink this worthy pedantry, done at tip toe and in peek-over-shoulder mold, lest they disturb the shades of angrier academics, those with a distraught pillow to wield or a betrayed riposte to shoot off. As one searches for a gastronomic equivalent to this text - as one might, as one should, as one must - one is reminded, (or does one simply summon up?) the specter of an imbecilic rum baba, somewhat over egged, somewhat fruity, exceeding rich, ( and just like you dear reader, just at this very moment, sniffing the powder kegs - see how your nose twitches and your armpits itch at the very mention of them) and also a mite indigestible, giving rise in the querulous and those of finer stomach and less than sterner stuff, to a queasiness - nay, even that very nausea of which the master Jean Paul Sartre dedicated rather more than an epistle! Whistle this text all the way to the classroom and you will decidedly get (and thoroughly deserve!) an upper second thingy, handed out by the bewigged bewildered and berobed dean as gently s/he lifts the cadences of this place up and up and up, and utters passages from this very book which dribble from the corner of her mouth in the corner of the stage where s/he has collapsed with utter, such utter, estrangement!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
2 of 3 people found the following review helpful
Once read
29 May 2008
Format:Paperback
...it feels the one book I could do wihtout. I know it's supposed to provide fundamentals but it's really the first and only book of advertising that's given me absolutely nothing.
For me it was a waste of money.
For me it was a waste of money.
e-book version
10 Dec 2011
Format:Paperback
Excellent book with good layout, design and outline. e-book version is required. I bought the first edition some years back and decided that I needed a refresher, but in the digital age I really want to buy an e-book version.
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