The Frugal Book Promoter
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Product Description
For a little over 2 cents a day, THE FRUGAL BOOK PROMOTER assures your book the best possible start in life. Full of nitty gritty how-to's for getting nearly free publicity, Carolyn Howard-Johnson shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. Carolyn Howard-Johnson is award-winning author of both fiction and nonfiction and former publicist for a New York PR firm and a marketing instructor for UCLA's Writers' Program. THE FRUGAL BOOK PROMOTER tells authors how to do what their publishers can't or won't and why authors can do their own promotion better than a PR professional.
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Most Helpful Customer Reviews
16 of 16 people found the following review helpful
Format:Paperback
I'm a newly published author, so "The Frugal Book Promoter" is my Bible. I'm indebted to Carolyn Howard-Johnson for life, for she tells writers how to ingeniously promote and publicise their books on the cheap.
'How To Do What Your Publisher Won't,' she says. If your book is self-published, then "The Frugal Book Promoter" - worth buying for the useful URLs alone is a necessity. Glue yourself to it, and follow Howard-Johnson's ingenious advice, step by step.
Carolyn Howard-Johnson stresses that even if a professional book publicist is assigned to publicise your book, it's still imperative to do your own self-promotion as well. She rightly says that you know your book and yourself better than anyone else, and that includes a publicist from a conglomerate publishing company.
"The Frugal Book Promoter" deals with everything you want to know about promotion and beyond. Carolyn Howard-Johnson gives fascinating advice on everything to do with marketing and publishing, including copyright, Psychology, pitching and most of all, how to get publicity for your new book for free - or for peanuts.
Everything in "The Frugal Book Promoter" is invaluable, especially the part about Amazon's advantageous perks. Howard-Johnson's promotional ideas are unique. 'Using Free and Low Cost E-Books To promote' is one chapter heading - proving that she is way ahead of the promotional game. Not surprising, as she used to be a publicist.
For me, "The Frugal Book Promoter" is priceless - especially her advice on
how to build your 'Media Release'. I have always hated writing releases - but no more. Carolyn Howard-Johnson explains in clear detail how to write one. She says that the phrase, 'press release' marks 'you as a novice or woefully behind the times,' illustrating how five steps ahead of the promotional game she is. Besides instructing the reader how to build a Media Kit, she gives invaluable tips on every publication topic you can think of: public speaking, your launch, libraries, writing contests, your Website, internet radio - tips for your TV/radio appearances. Even how to link yourself in Wikipedia.
If you want help on how to promote and publish your new book on the cheap, then 'The Frugal Book Promoter' is your number one desert-island book. I'm not going to let it out of my sight.
'How To Do What Your Publisher Won't,' she says. If your book is self-published, then "The Frugal Book Promoter" - worth buying for the useful URLs alone is a necessity. Glue yourself to it, and follow Howard-Johnson's ingenious advice, step by step.
Carolyn Howard-Johnson stresses that even if a professional book publicist is assigned to publicise your book, it's still imperative to do your own self-promotion as well. She rightly says that you know your book and yourself better than anyone else, and that includes a publicist from a conglomerate publishing company.
"The Frugal Book Promoter" deals with everything you want to know about promotion and beyond. Carolyn Howard-Johnson gives fascinating advice on everything to do with marketing and publishing, including copyright, Psychology, pitching and most of all, how to get publicity for your new book for free - or for peanuts.
Everything in "The Frugal Book Promoter" is invaluable, especially the part about Amazon's advantageous perks. Howard-Johnson's promotional ideas are unique. 'Using Free and Low Cost E-Books To promote' is one chapter heading - proving that she is way ahead of the promotional game. Not surprising, as she used to be a publicist.
For me, "The Frugal Book Promoter" is priceless - especially her advice on
how to build your 'Media Release'. I have always hated writing releases - but no more. Carolyn Howard-Johnson explains in clear detail how to write one. She says that the phrase, 'press release' marks 'you as a novice or woefully behind the times,' illustrating how five steps ahead of the promotional game she is. Besides instructing the reader how to build a Media Kit, she gives invaluable tips on every publication topic you can think of: public speaking, your launch, libraries, writing contests, your Website, internet radio - tips for your TV/radio appearances. Even how to link yourself in Wikipedia.
If you want help on how to promote and publish your new book on the cheap, then 'The Frugal Book Promoter' is your number one desert-island book. I'm not going to let it out of my sight.
9 of 9 people found the following review helpful
Format:Paperback
What can I say about this book that hundreds of other authors haven't? As a writer and self-publisher, the onus has always been on me to promote my own books; a task I've always found extremely difficult and laborious. I'm a writer and photographer, not a sales and marketing expert. I hate feeling like I'm talking to someone just to sell them something, or boast about my fantastic book. I always imagine them thinking, "Of course you would say it's good, you wrote it!" And like most writers, I want to write, not be a salesman.
But Carolyn Howard Johnson has shown me a whole new way to not only promote, but make it fun and tie it in with the thing you are passionate about: writing!
The Frugal Book Promoter shows us how you need to brand yourself as an author, and publicise yourself as much as your work. You don't have to boast about your work, just simply let people know it's there. If your book is good, others will boast about it for you. Exposure is the word Carolyn uses often. She teaches us that the trick is to simply brand yourself as an author and let people know who you are, and what you write. Carolyn shows us a prolific amount of ways to do this, from writing articles for free to blogging, joining discussions groups, writing book reviews and so much more. It's so simple, and in most cases completely free. I often hated the thought of writing articles for free, but the book emphasises that although you may write for free, the tagline at the end could well result in book sales, so effectively you are likely to get paid indirectly. Think about it, these publications wouldn't have paid you anyway, and you would have to pay for advertising, so effectively you are working for your advertising. And of course you are writing, which is what a writer wants to be doing.
This is just one example of the priceless advice offered in the Frugal Book Promoter. This book is an absolute treasure chest of useful information, and not only inspires you to get up off your backside and start promoting, but is also packed full of useful websites for you to get started. I've committed the ultimate sin with this book by folding over numerous page corners (something I never do with a book) to bookmark all the useful reference points. The websites listed here, often lead on to other useful sites.
I'd always dreamed of the day when I would snag a major publisher so they could do all the promotion for me, but the Frugal Book Promoter has taught me that even with a major publisher, the onus will still be on me to promote my books; after all, ultimately the author cares more about the book than the publisher. So now I plan to forget about that and march best foot forward into a new world of endless promotional opportunities that this book brings.
If you are an author then this is one book you cannot afford to be without. Written with Carolyn's free-flowing and easy prose, the Frugal Book Promoter stands out head first above the rest and is the sort of book that you will always want to refer back to.
I don't know how I ever survived without it.
Reviewed by Ian Middleton: Travel Writer & Photographer
Ian is the author and photographer of four books, his latest being a travel guide to Ireland's ancient myths and legends, Mysterious World: Ireland.
But Carolyn Howard Johnson has shown me a whole new way to not only promote, but make it fun and tie it in with the thing you are passionate about: writing!
The Frugal Book Promoter shows us how you need to brand yourself as an author, and publicise yourself as much as your work. You don't have to boast about your work, just simply let people know it's there. If your book is good, others will boast about it for you. Exposure is the word Carolyn uses often. She teaches us that the trick is to simply brand yourself as an author and let people know who you are, and what you write. Carolyn shows us a prolific amount of ways to do this, from writing articles for free to blogging, joining discussions groups, writing book reviews and so much more. It's so simple, and in most cases completely free. I often hated the thought of writing articles for free, but the book emphasises that although you may write for free, the tagline at the end could well result in book sales, so effectively you are likely to get paid indirectly. Think about it, these publications wouldn't have paid you anyway, and you would have to pay for advertising, so effectively you are working for your advertising. And of course you are writing, which is what a writer wants to be doing.
This is just one example of the priceless advice offered in the Frugal Book Promoter. This book is an absolute treasure chest of useful information, and not only inspires you to get up off your backside and start promoting, but is also packed full of useful websites for you to get started. I've committed the ultimate sin with this book by folding over numerous page corners (something I never do with a book) to bookmark all the useful reference points. The websites listed here, often lead on to other useful sites.
I'd always dreamed of the day when I would snag a major publisher so they could do all the promotion for me, but the Frugal Book Promoter has taught me that even with a major publisher, the onus will still be on me to promote my books; after all, ultimately the author cares more about the book than the publisher. So now I plan to forget about that and march best foot forward into a new world of endless promotional opportunities that this book brings.
If you are an author then this is one book you cannot afford to be without. Written with Carolyn's free-flowing and easy prose, the Frugal Book Promoter stands out head first above the rest and is the sort of book that you will always want to refer back to.
I don't know how I ever survived without it.
Reviewed by Ian Middleton: Travel Writer & Photographer
Ian is the author and photographer of four books, his latest being a travel guide to Ireland's ancient myths and legends, Mysterious World: Ireland.
5 of 5 people found the following review helpful
Format:Paperback
Packed full of things that need to be done and ideas about how to do them. The focus is on the Uncle Sam side of the pond, naturally, given where the author maintains her nest - but then that's exactly what a lot of authors need. Embrace the global economy (via Amazon) before the low-emission dolphins push it back into the box and you're limited to the part-time bookshop in the local village again. A lot of this will translate very successfully to the UK psyche and UK markets and a lot of the suggestions you can cheerfully implement _from_ the UK for other markets. It's a solid book and there are no seats provided for the weary to rest on - imagine someone throwing a can of "Excellent Suggestion" at you every time you turn the page. I suspect that this is a clever and deliberate ploy; you need to turn up your collar, put your head down and keep walking forward relentlessly through this book in much the same way as you need to with any self-promotion.
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Most Recent Customer Reviews
Marketing Tips Galore!
If you're just about to release your first book to the world or even a new one, then this book is for you. Read more
Published 5 months ago by waspwarrior
Fantastic frugal friend
My new book is due to be launched on 30th September. In the HR Headmistress' camp, we're all very excited. Read more
Published 20 months ago by The HR Headmistress
The Frugal Book Promoter
"The Frugal Book Promoter: How to Do What Your Publisher Won't" by Carolyn Howard-Johnson describes, as expected, several different techniques for promoting cheaply a book you have... Read more
Published 21 months ago
An excellent, very readable primer...
Some very comprehensive reviews here already so I will keep mine short.
This is an ideal primer for the subject area, the format is easy to read & the book is far less... Read more
This is an ideal primer for the subject area, the format is easy to read & the book is far less... Read more
Published on 1 Mar 2010 by Sean T. Page
An excellent introduction to promoting and selling your book
I have written two books and as someone who is experienced at marketing I worked hard at promoting the book, writing various press releases - sorry, media releases, producing a web... Read more
Published on 22 July 2009 by Mr. M. P. Boxwell
Excellent advice
Although this is slightly out of date, the information is still largely current and useful. There's a lot of great advice in this and it's strongly recommended for anyone with a... Read more
Published on 22 Oct 2008 by CJ
What every author needs
The big question mark with Print On Demand publishing these days is "How on earth can I publicise my book once I have it up on Amazon? Read more
Published on 27 Jun 2008 by John Joyce
The Frugal Book Promoter
The Frugal Book Promoter: How to do What Your Publisher Won't is a comprehensive guide to marketing for writers. Read more
Published on 9 Oct 2007 by Tami Brady
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