Like other paracord survival bracelets, the fish tail bracelets could be unbraided to provide paracord for emergencies, but with only about 5 feet of paracord available (and it's the 350-pound breaking strength, not the 500-pounds of the heavier bracelets), these bracelets are most suitable as fashion accessories. And as such, I can imagine how they would be popular with young people, who are always looking for unusual eye-catching accessories.
The fish tail bracelet is about 0.7" wide, which is smaller than most of the paracord bracelets that I've seen. With its length, most men would have to buckle it after wrapping it around their wrist. Some women and most young girls could probably close it with the clasp, then slide it over their wrist.
The fish tail bracelet is a novel look that should appeal to young people, especially teenagers. The bracelets are available in several bright colors, which emphasizes their use as fashion accessories.
A product sample was provided for review purposes.