Part travelogue, part investigation, Leo Hickman's excellent and compelling book is an important and unique insight into why both tourists and the tourist industry need to look extremely long and hard at what impacts - often negative - they are having on destinations around the world. Hickman visits many popular destinations - Cancun, Pattaya, Chamonix, Benidorm, Dubai, Miami, Costa Rica, Tallinn etc - and asks the various workers and industry officials there what they make of the perceived benefits they receive from tourism. There are not many contented voices, let's put it like that.
But for me, perhaps the most moving and horrifying sections of the book are those dealing with the environmental damage often caused by tourism. It is so sad to think that our holidays can reap such damage. Importantly, the book really moves you to examine your own holiday habits. In fact, I would challenge anyone who has read the book to say they have not been moved by it. Anyone who says differently must simply be in denial about the damage their lifestyle habits and consumer choices can cause, in my opinion.
This is very much not an 'anti-holiday' book. Hickman is passionately arguing that we must all try to make our holidays a more positive experience for the destinations we visit. I just wish every tourist would read this book before they set off on their holidays. While I except that isn't really very likely - those airport novels can rest easy - I do think this is sure to become a set text for all tourism students.