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The Filter Bubble: What The Internet Is Hiding From You [Paperback]

Eli Pariser (Author)
3.7 out of 5 stars  See all reviews (13 customer reviews)
Price: £12.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Book Description

Publication Date: 23 Jun 2011

Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets.

Welcome to 2011.

Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices.

The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. The Filter Bubble reveals how this hidden web is starting to control our lives - and shows what we can do about it.

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The Filter Bubble: What The Internet Is Hiding From You + The Net Delusion: How Not to Liberate The World + You Are Not A Gadget: A Manifesto
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Product details

  • Paperback: 304 pages
  • Publisher: Viking (23 Jun 2011)
  • Language: English
  • ISBN-10: 067092038X
  • ISBN-13: 978-0670920389
  • Product Dimensions: 15.3 x 2.2 x 21.4 cm
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 209,585 in Books (See Top 100 in Books)

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Review

Eli Pariser is worried. He cares deeply about our common social sphere and sees it in jeopardy. He has got me worried, too. A must-read (David Kirkpatrick, author of The Facebook Effect )

Anyone who cares about the future of [humanity] in a digital landscape should read this book - especially if it is not showing up in your recommended reads on Amazon (Douglas Rushkoff, author of Life Inc )

If you feel that the Web is your wide open window on the world, you need to read this book to understand what you aren't seeing (Jaron Lanier, author of You Are Not a Gadget )

Internet firms increasingly show us less of the wide world, locating us in the neighborhood of the familiar. The risk, as Eli Pariser shows, is that each of us may unwittingly come to inhabit a ghetto of one (Clay Shirky, author Here Comes Everybody and Cognitive Surplus )

You spend half your life in Internet space, but trust me - you don't understand how it works. This book is a masterpiece of investigation and interpretation (Bill McKibben, author of Earth and founder of 350.org )

A must-read book about one of the central issues in contemporary culture: personalization (Caterina Fake, co-founder of flickr )

About the Author

Eli Pariser is a pioneer in online campaigning. He helped start Avaaz.org, one of the world's largest citizen organizations, and is now President of the five-million member MoveOn.org. He's a Senior Fellow at the Roosevelt Institute. He has written for the Washington Post and the Wall Street Journal.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
12 of 12 people found the following review helpful
3.0 out of 5 stars excellent topic, but... 23 Sep 2011
By David Patterson
Format:Paperback
The author spends 250 or so pages telling us how awful this new personalised internet is (which I agree with), but only 6 and a half pages on how to defend against it!

6.5 pages??!!! Are you kidding me? You think this is such a serious issue that your write a 250 page book but only make the effort to knock out 6.5 pages in the "what you can do" section?

The section on how to defend yourself contains no mention of:

Firefox
Linux
Tor
Java script blocking

Pretty poor effort.
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11 of 11 people found the following review helpful
3.0 out of 5 stars Forget Big Brother. It's Big Corporations that are Watching You 4 Sep 2011
By Martin
Format:Kindle Edition|Amazon Verified Purchase
Most people should know by now that Facebook, Google, Amazon and the rest are collecting information about us. This enables them to tailor their services to our needs. But we often forget that their prime motive is to make money, and information is valuable.

What Eli Parser does is to show the extent of that information gathering and its consequences.

The overall argument is that whilst there are benefits to us there are also drawbacks, such as reducing our understanding of the complexity of world (we are only told the things we want to know) and, consequently society is harmed.

It is not necessarily a new argument but is a persuasive one.

Parser has an easy style of writing and his passion shines through. The themes are repeated a little too much and I would have liked a bit more depth.

But an important topic which too many people will ignore because social media is more fun.
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22 of 25 people found the following review helpful
5.0 out of 5 stars Brilliant analysis -- a must read for all who care about the Internet! 21 Jun 2011
By Matt
Format:Paperback
The Filter Bubble is an incredible book that everybody needs to read! I've finished reading the US version (released last month) and haven't hesitated to recommend it to all of my friends across the pond.

What's the book about?

In short, we're entering a new period of growth with the Internet. The web we once knew is changing -- it's becoming personalized. This isn't always a bad thing -- the Internet is massive and we need ways to make it relevant. But what's alarming is that these new personalization filters are changing things without us knowing and they're focused on making money.

Websites need clicks and they're going to show us whatever articles, search results, ads, or data they can to get those clicks. This is dangerous. There are certain things we NEED to see, but might never click on. Like news from the ongoing wars in the Middle East. We also tend to get fed only information that reinforces our own views once inside the filter bubble. This poses huge problems for democracy and civic engagement.

But what's most exciting is how early the book comes in the development of 'the new personalized web'. It's not a historical account, it's an active part of the discussion. Eli has managed to place himself just in front of the tech wave (no small feat) while providing both a detailed analysis of what's currently taking place and where things might lead.

Very well worth the read, and then some!
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Most Recent Customer Reviews
5.0 out of 5 stars Frightening that big brother is already here
A real eye-opener for how much of what we see on the internet is moulded by what we have already clicked on
Published 5 months ago by Jim Smith
5.0 out of 5 stars Scary Stuff
A very scary book about the hold that large tech companies have over you and your data! Large companies see you as a source of advertising income, and that anything that you thing... Read more
Published 7 months ago by Half Man, Half Book
4.0 out of 5 stars good read - very interesting content / claims
Arrived quickly , new and untouched and frankly is a real eye opener of a read.

particularly interesting about the drug Aderall and the data companies I had never heard... Read more
Published 9 months ago by Ads
5.0 out of 5 stars Easy to read and enjoyable
Net neutrality is being undermined by the profiling and tracking of users. You don't get "neutral" information anymore. Read more
Published 10 months ago by Satisfied at Last
5.0 out of 5 stars Taking control of personalisation
The book is not too long and is well written for the broad population that are interested in the Internet. Read more
Published 16 months ago by R. A. Merrick
3.0 out of 5 stars An interesting enough read
The Filter Bubble: What The Internet Is Hiding From You is an interesting book. It basically goes into detail on how information is collected via the web from sites such as Google,... Read more
Published 16 months ago by J. Willis
3.0 out of 5 stars over-hyping the new digital bogeyman
although "the Filter Bubble" is certainly "zeitgeist" + thus guaranteed to sell very well ( cynical moi ? Read more
Published 20 months ago by simon mack
3.0 out of 5 stars A little going a long way
I just happen to concur with the review above by T. Grant and the sentiments expressed in the others. Read more
Published 20 months ago by SergiusT
3.0 out of 5 stars Great research but author clearly out of the loop
This is my first review, and I only create it because I think I see a major flaw in an otherwise well-researched, well-argued book. Read more
Published 21 months ago by T. Grant
1.0 out of 5 stars Pretentious rubbish from a self publicist
This guy argues that information overload is a good thing, and that technology to filter it for you should be burned like a heretic. A non-issue if ever there was one.
Published 21 months ago by timlondon02
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