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The Fashion Handbook (Media Practice) [Paperback]

Tim Jackson , David Shaw
4.0 out of 5 stars  See all reviews (3 customer reviews)
RRP: 27.99
Price: 25.19 & FREE Delivery in the UK. Details
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Book Description

4 May 2006 Media Practice

The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry’s structure and core skills, as well as offering advice on real working practices and providing information about careers and training.

Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. Each chapter contributes to the knowledge of a particular academic or vocational area either through building on existing research or through the dissemination of new research undertaken into specialist vocational disciplines.

The Fashion Handbook uses case studies, interviews and profiles and includes chapters written by recognised academics and fashion industry experts. Specialist topics include fashion culture, luxury brands, fashion journalism, fashion buying, design and manufacturing, retailing, PR and styling.

The Fashion Handbook includes:

  • a unique and wide overview of the fashion industry
  • chapters on specialist topics
  • contributions from recognised experts in both academia and the fashion industry
  • expert advice on careers in fashion retailing.

A must for all students of the fashion world.


Frequently Bought Together

The Fashion Handbook (Media Practice) + Mastering Fashion Marketing (Palgrave Master Series) + Mastering Fashion Buying and Merchandising Management (Palgrave Master Series)
Price For All Three: 62.35

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Product details

  • Paperback: 240 pages
  • Publisher: Routledge; New Ed edition (4 May 2006)
  • Language: English
  • ISBN-10: 0415255805
  • ISBN-13: 978-0415255806
  • Product Dimensions: 23 x 16 x 1 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 7,598 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Review

' At last a serious book about the fashion industry! A must for fashion departments, marketing and business schools and careers advisers alike.' - UC Magazine

About the Author

Tim Jackson is a Principal Lecturer at The London College of Fashion specialising in fashion marketing and luxury. He has produced a number of publications relating to these topics including Mastering Fashion Buying and Merchandising Management. Following a career in the fashion industry, he regularly commentates on fashion business issues across various broadcast media. He was awarded ‘Best Journalist’ by the European Luxury Marketing Council in association with The Wall Street Journalat the Luxuria 2010 awards.

David Shaw currently works as both a freelance buying and marketing consultant and as an academic at The London College of Fashion, having worked for 20 years in the fashion industry for companies such as Top Shop, Dorothy Perkins, Principles, Burtons, Debenhams, Dolcis and Bertie. He is the co-author of Mastering Fashion Buying and Merchandising Management.


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Customer Reviews

4.0 out of 5 stars
4.0 out of 5 stars
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
This was recommended to me by my very first London College of Fashion professor, Bill Webb, when I was about to start my first role in fashion and, much to his and its credit, I am hugely grateful for the early support it provided in successfully carving a path into the industry.

It does exactly what it says on the tin and provides a comprehensive guide to the fashion business world - from the history of fashion in a social context (personally fascinating to me) to the standard supply chain for designer production.

If you're a marketer with a limited experience of fashion - maybe you have just secured a fashion client, or are looking to broaden your expertise in that area - The Fashion Handbook is a great reference tool to hand-hold you through your induction. I practically consumed it whole in the month before I started (just eight weeks before my first hands-on experience of Fashion Week) and I credit this book with getting me through those first crucial meetings at our designers' studios.

It is prescribed to practically every fashion student in the land and Toby Meadows also includes it in his Further Reading list in his own brilliant introductory text How to Set Up and Run a Fashion Label. But because as professionals in this ever-changing industry, we are all still learning, I strongly recommend investing in a copy for your bookshelf as a welcome reference tool and reminder of the basics.
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5.0 out of 5 stars good book 26 Jan 2011
By X. LIAO
Format:Paperback
this handbook provides the right things I need for my subject, which is Fashion marketing, and this is also suggested by the tutor. I thing every one who is studying related courses should get it!!!
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0 of 2 people found the following review helpful
3.0 out of 5 stars small font 9 Sep 2010
By estud
Format:Paperback
the book is very interesting but the font is so small. it is difficult to read it for longer than an hour.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.0 out of 5 stars  2 reviews
1 of 1 people found the following review helpful
1.0 out of 5 stars Out of fashion 16 Oct 2008
By F. Ringburg - Published on Amazon.com
Format:Paperback
This book is not very useful. It is a copy paste of onrelated commentary without a good central idea. The facts, although far too few available, are outdated and irrelevant.

I thought to buy this book to get up to speed on the business of fashion. I used no ideas from this book.
5.0 out of 5 stars Excellent Book 13 Feb 2014
By ramona - Published on Amazon.com
Format:Paperback
As a lecturer at Esmod fashion university and working since 10 years with top international brands I never thought I could still learn, but this book was so excellent by covering all the areas of the fashion industry that I recommend it to all those who want to start their career in fashion or are already in the business and intend to improve their knowledge.
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