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Review
' At last a serious book about the fashion industry! A must for fashion departments, marketing and business schools and careers advisers alike.' - UC Magazine
Product Description
The Fashion Handbook is the indispensable guide to the fashion industry. It explores the varied and diverse aspects of the business, bringing together critical concepts with practical information about the industry’s structure and core skills, as well as offering advice on real working practices and providing information about careers and training.
Tracing the development of the fashion industry, this book looks at how fashion can be understood from both social and cultural perspectives. Each chapter contributes to the knowledge of a particular academic or vocational area either through building on existing research or through the dissemination of new research undertaken into specialist vocational disciplines.
The Fashion Handbook uses case studies, interviews and profiles and includes chapters written by recognised academics and fashion industry experts. Specialist topics include fashion culture, luxury brands, fashion journalism, fashion buying, design and manufacturing, retailing, PR and styling.
The Fashion Handbook includes:
- a unique and wide overview of the fashion industry
- chapters on specialist topics
- contributions from recognised experts in both academia and the fashion industry
- expert advice on careers in fashion retailing.
A must for all students of the fashion world.
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
Format:Paperback
this handbook provides the right things I need for my subject, which is Fashion marketing, and this is also suggested by the tutor. I thing every one who is studying related courses should get it!!!
0 of 2 people found the following review helpful
Format:Paperback
the book is very interesting but the font is so small. it is difficult to read it for longer than an hour.
Most Helpful Customer Reviews on Amazon.com (beta)
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1 review
1 of 1 people found the following review helpful
Out of fashion
16 Oct 2008
Format:Paperback
This book is not very useful. It is a copy paste of onrelated commentary without a good central idea. The facts, although far too few available, are outdated and irrelevant.
I thought to buy this book to get up to speed on the business of fashion. I used no ideas from this book.
I thought to buy this book to get up to speed on the business of fashion. I used no ideas from this book.
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