Fashion and architecture are closely-related fields: they provide shelter for the body, design the very structures we live within, and connect high art creativity to the world of capital. But often writing on the fashion-architecture connection is not very satisfying, treating one or both in a simplistic manner and so failing to explore the full potential of the field. Quinn's book is different. He knows his architectural theory very well: Lefebvre, Tschumi, Deleuze and more, connecting these radical postmodern ideas to radical fashion designers such Hussein Chalayan and Comme des Garcons. Ideas from theory of 'deconstruction', 'the fold', and 'bricolage' are related to material fashion techniques, thereby exploring the full implications of these forms over and above their aesthetic impact. Quinn is also good at relating both architecture and fashion to society - this is not design in a void but in real social contexts. 'The Fashion of Architecture' is consequently a dense read - while well-designed and illustrated more like an art book, its content is fairly academic in style and contains some very sophisticated ideas. The reader unfamiliar with theory may find it heavy going; theory fans will surely enjoy seeing it expanded to unfamiliar fashion terrain!
Quinn is to be lauded for how comprehensively he considers the intersections of fashion and architecture. In Ch.1 he looks at the relation of both to the city, in terms of broader themes of vision, power, place and non-place. Ch.2 looks at the spaces of fashion, both shops and online, especially the Prada and Comme des Garcons stores that are at the cutting edge of architectural design. Ch.3 is theoretical, on reconstruction, deconstruction, unconstruction and absence. Ch.4 addresses the idea of 'urban nomads', and architectural experiments such as Archigram. Ch.5 focuses on Hussein Chalayan's experiments at the outer limits of what can be called clothing; Ch.6 looks at the relationship between fashion and art. Ch.7 is on Lucy Orta, and Ch.8 looks at how fashion photography uses the city and ideas of urban decay to create its own image-meanings. Finally, Ch.9 is considers how different forms link fashion and architecture: blobs, the fold, twisting, blurring and masking/revealing.
This book is fascinating, packed full of ideas and key reading for anyone into architectural theory; branding, marketing and retail; new trends in the design arts; or just radical dressing up. Well-written, well-referenced and insightful, it's inspired me in all sorts of ways.