Social networking sites such as Facebook and Bebo are going from strength to strength - used by every member of the population under the age of 30, and now extending rapidly into higher age brackets. These sites are developing ever wider applications, and are often used for business as well as purely social purposes. This book explains how the networking process works, and demonstrates how it can be used to promote career and business success. The areas covered include: the use of online profiles and profiling for networking, recruitment, and business communication purposes; techniques to build online personal and business brands; the use of networks for coaching purposes; the use of online word-of-mouth to promote goods and services; and much, much more.
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"This is a well-written, highly topical and entertaining book. It highlights the role of the manager as a social networker - a must buy for the 21st Century manager" --Cary L Cooper, CBE, Distinguished Professor of Organizational Psychology and Health at Lancaster University Management School
"A must-read, invaluable book for all teenagers, leaders and parents" --Jonathan Perks, MBE, Managing Director Board & Executive Coaching, Penna
"After you read "The Facebook Manager", you will no longer be the naive interloper using internet social networks. This useful and up-to-date guide to social networking provides an insight into the challenging world of the internet"
--Professor Stephen Palmer, Centre for Coaching, London
"A must-read, invaluable book for all teenagers, leaders and parents" --Jonathan Perks, MBE, Managing Director Board & Executive Coaching, Penna
"After you read "The Facebook Manager", you will no longer be the naive interloper using internet social networks. This useful and up-to-date guide to social networking provides an insight into the challenging world of the internet"
--Professor Stephen Palmer, Centre for Coaching, London
About the Author
Bridget Grenville-Cleave is a trainer, group facilitator and qualified coach. She is also a psychologist, accredited NLP practitioner, Strengthscope trainer, and published author of several books. Jonathan Passmore has written several books in the fields of coaching, diversity and social policy. He is a regular magazine and journal contributor and an International conference speaker.
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Most Helpful Customer Reviews
By T. K. Silver
Format:Paperback
This books provides the broadest of spectrums when looking at the whole social networking genre. It gives real practical tips on the "how to" as well as challenging the reader to consider the psychological impacts of engaging in the social networking community. As such this book should appeal to both acedemics interested in researching the topic and newbies who want to find out the processes to making it all work, an engaging read written in a well balanced manner.
5.0 out of 5 stars
The facebook Manager - More than Facebook, the power of networking and marketing yourself as a brand
25 Feb 2010
By John Hegarty
Format:Paperback
Don't be taken in by the title - this covers a broad spectrum of social networking tools including LinkedIn. There's lots of useful tips on how to present and position You to the best effect. The power of this book is about making you think about you and your brand, why you want to use the various sites and what you want to get from doing this.
What I found especially useful (as a largely passive LinkedIn user, with a casually expanding collection of contacts and group memberships) was to open up the opportunities (some as simple as posting or answering a question) to move me, from just being another on-line CV, to thinking about my purpose and goals for being on-line and then building marketing strategies to achieve these.
What really makes the difference and positions The facebook Manager, from just being another "How to" book, is the psychological insights to behaviours and motivations and the positive and negative reactions to these of networking on-line.
Also enjoyable is the wry sense of humour the sneaks in when you are not expecting it. Nothing dry and academic about this!
What I found especially useful (as a largely passive LinkedIn user, with a casually expanding collection of contacts and group memberships) was to open up the opportunities (some as simple as posting or answering a question) to move me, from just being another on-line CV, to thinking about my purpose and goals for being on-line and then building marketing strategies to achieve these.
What really makes the difference and positions The facebook Manager, from just being another "How to" book, is the psychological insights to behaviours and motivations and the positive and negative reactions to these of networking on-line.
Also enjoyable is the wry sense of humour the sneaks in when you are not expecting it. Nothing dry and academic about this!
Format:Paperback
This is an excellent book for those who are currently using, or considering how to use online networks to market themselves or their business.
The book is well written and goes beyond offering practical tips on how to set up profiles and accounts. It encourages you to think about your objective and purpose for using online networks and how to nurture and leverage ongoing relationships.
Great advice and will save you valuable time that is often wasted on ineffective activities.
The book is well written and goes beyond offering practical tips on how to set up profiles and accounts. It encourages you to think about your objective and purpose for using online networks and how to nurture and leverage ongoing relationships.
Great advice and will save you valuable time that is often wasted on ineffective activities.
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