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“Clara’s book is a fun read and can be useful to anyone who wants to learn more about this powerful new era we’re in of social business.”
–Tony Hsieh, CEO, Zappos
NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!
• Five new chapters: planning/metrics, customer service, and much more
• New and revamped case studies
• New guest contributions from world-class experts, such as Charlene Li
• New, instantly actionable “To Do” lists after every chapter
• New Facebook discussion threads and much more!
Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies.
Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches–and how to accurately measure success.
This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking.
Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns–making this the one indispensable social networking guide for every organization!
From the Back Cover
“Clara’s book is a fun read and can be useful to anyone who wants to learn more about this powerful new era we’re in of social business.”
–Tony Hsieh, CEO, Zappos
NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!
• Five new chapters: planning/metrics, customer service, and much more
• New and revamped case studies
• New guest contributions from world-class experts, such as Charlene Li
• New, instantly actionable “To Do” lists after every chapter
• New Facebook discussion threads and much more!
Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies.
Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches–and how to accurately measure success.
This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking.
Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns–making this the one indispensable social networking guide for every organization!
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Customer Reviews
It should be clear from the outset that I am reviewing the 2011 (second edition) of this book, not the first. Most of the reviews at Amazon.com (as I write this) are of the first edition, and there have been significant and important changes since then.
Changes from the first edition? Shih writes of the changes on page 2:
-- Each chapter now ends with a summary of takeways and an actionable to-do list.
-- There are now two dozen case stuides and example that bring concepts to life.
-- Rather than discuss Facebook alone, Shih now offers extensive coverage of Twiter and Linkedin as well.
-- There are expert opinion sidebars from well known social media authorities.
-- Five new chapters have been added including one on customer service, one on innovation and collaboration, one on ways to develop an individualized Facebook Era plan, one that offers advice for small businesses, and one on advice for nonprofits, healthcare, education, and political campaigns.
The book is divided into four parts:
1. Why social networking matters for business
2. Social networking across your organization
3. Step-by-step guide to social networking for business
4. Social networking strategy
This is a basic book written for beginners. If you are a regular Facebook (Twiter, Linkedin, MySpace, Renren in China, Mixi in Japan, Odnoklassniki in Rusia), you may not find a whole lot that is new here, but Shih is not writing this book for you.
I found the book informative, easy-to-read, and comprehensive. If there is anything about Facebook that you don't know, you will find it here. I found the gray boxes by other authors ("more than three dozen guest contributions from world-class experts") interesting and valuable. The inclusion of actual pictures from Facebook pages was helpful.
Although I regret the fact that Shih avoided using any references (other than the boxes by guest authors who were all experts in their respective fields) or offered "Other Books to Read," or even a bibliography, there is a great deal of information here to digest.
I found her hands-on techniques useful, her insights valuable, and her easy-to-use "To Do" lists solid. This is a book for anyone who wants a complete look at social networking.
If you're buying with the intention of learning the how-to part of social networking, you may as well just skip the first 185 pages because everything before that isn't much more than a repetitive account of how facebook is changing the way businesses interact with their customers, and quite frankly, the remainder of it left me wanting more.
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