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The Facebook Effect: The Real Inside Story of Mark Zuckerberg and the World's Fastest Growing Company [Paperback]

David Kirkpatrick
4.3 out of 5 stars  See all reviews (20 customer reviews)
RRP: 8.99
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Book Description

10 Feb 2011

Today - six years after it was created in a Harvard dorm room - over 500 million people use Facebook regularly, in just about every country on earth. That a company this powerful and influential was started as a lark by a couple of 19-year-olds makes it a fascinating and surprising tale. That one of them, the visionary Mark Zuckerberg, had the maturity, strategic smarts and luck to keep his company ahead of its rivals anchors the tale.

With exclusive inside access to all the company's leaders David Kirkpatrick tells of the vision, the tenacity, the refusal to compromise, and the vision Zuckerberg has to remake the internet. A brilliant and fascinating cast of characters created Facebook and Kirkpatrick has interviewed all of them. Never before have Zuckerberg and his closest colleagues told what really happened as they built their dynamo while eating fast food, staying up all night, and thumbing their noses at how things are usually done.

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The Facebook Effect: The Real Inside Story of Mark Zuckerberg and the World's Fastest Growing Company + The Google Story + In The Plex: How Google Thinks, Works and Shapes Our Lives
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Product details

  • Paperback: 384 pages
  • Publisher: Virgin Books (10 Feb 2011)
  • Language: English
  • ISBN-10: 0099514095
  • ISBN-13: 978-0753522752
  • ASIN: 0753522756
  • Product Dimensions: 13.7 x 21.5 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Bestsellers Rank: 81,168 in Books (See Top 100 in Books)

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Product Description


"David Kirkpatrick was handed the keys to the Facebook kingdom - the result is the definitive account of its phenomenal rise" (Observer)

"Leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power. You come away with a creepy new awareness of how a directory of college students is fast becoming a directory of all humanity" (Scotsman)

"A well-reported account of the first six years of one of the most important companies on earth" (Financial Times)

"Mr. Kirkpatrick provides some intriguing insights into the psyche of Mr. Zuckerberg" (The Economist)

"A compelling account of the origins and prospects of the social networking giant" (The Week)

Book Description

'David Kirkpatrick was handed the keys to the Facebook kingdom - the result is the definitive account of its phenomenal rise' Observer

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
16 of 16 people found the following review helpful
I just finished reading 'The Facebook Effect' about an hour ago, and I must admit that I was surprised by the book and it's content. It gave an intelligent account of the story of Facebook and real insight into the thinking of founder and CEO Mark Zuckenberg.

There were two concerns when I started reading the book. The first one was that the author, David Kirkpatrick had clearly been given a great deal of access to Facebook and you couldn't expect him to be too critical of the company given his apparent closeness to the founder and key staff. Second, that the book would be an excited and prophetic account about the 'Facebook miracle' hyping once more an already over-hyped subject.

After finishing the book I feel that Kirkpatrick was able to tell the story of Facebook in a revealing way and that his proximity to the company was a real asset in understanding the guiding thinking and philosophy behind the company. We learn how the founder approached some major challenges and changes to the platform, from the expansion outside of the Ivy league network of US unversities, to the introduction of newsfeeds and it's subsequent user rebellion as well as global expansion. It delves a little too much in the equity structure and on-going discussion about selling or not selling and who thought what when. It fails to truly critize Facebook in any significant way - although it raises the privacy issues and concerns, you still end up feeling that Mark Zuckenberg is a visionary genius who had figured it out from the beginning (which he probably is - but you leave feeling you needed a more balanced account to be convinced).
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5 of 5 people found the following review helpful
By Rolf Dobelli TOP 500 REVIEWER
Statistically speaking - if Facebook and the internet keep growing at a steady rate - by 2013, every internet user will have a Facebook page, a remarkable achievement for an organization in operation only since 2004. In fact, Facebook is the best networking platform ever. Writer, editor and technology expert David Kirkpatrick examines its amazing start-up and covers "the Facebook effect," the singular phenomenon that enables people globally to connect in new ways. Facebook is ubiquitous, with far greater penetration than any other mass medium. Most intriguing, information can bubble up from Facebook users and quickly spread from one online "friend" to another across an immense social network of nearly 500 million users worldwide. Kirkpatrick nails Facebook's complex corporate biography and, even more tellingly, captures the personalities of the innovators involved, particularly genius CEO Mark Zuckerberg. getAbstract recommends this book to all Facebook members, which if current trends continue, soon will be everyone online.
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1 of 1 people found the following review helpful
5.0 out of 5 stars FACEBOOK: PART ONE - THE UPWARD JOURNEY 19 Jun 2011
Format:Kindle Edition|Verified Purchase
Much as been said and written about the phenomenal success, since it's start-up in 2004, of the ubiquitous social networking site, Facebook. From humble beginnings, but with hindsight inspirational foresight and determination,and whilst in his first year at Harvard, Mark Zukerberg and his coterie drove through with almost a religious fervour his concept of the future of global communications, into a mammoth modern technology company.

That company Facebook has now been morphed into a massive concern with upwards of 500 million of us having joined up to socialise among family and friends, make new acquaintances, and 'rubber-neck' other's lives and goings-on. It also allowed us a freedom and flexibility of instant communication and networking that hitherto had not been available to the great unwashed masses.

David Kirkpatrick's most competent and engagingly attention-holding book 'The Facebook Effect' does an excellent job in tracking the growth of the Google Business from the early days at Harvard through until 2010, including all of it's teething troubles and growth pains, warts and all. He was given extensive access to Zuckerberg and his team which helped him build up a very clear and concise understanding of how 'Facebook' bludgeoned it's way into our affections. That the company is now valued at $15 billion is testament indeed, to this contemporary geek culture.

So what happens now? Quoting from the eminent Science Fiction Author Timothy Zahn " For a change, lady-luck seemed to be smiling on me. Then, again, maybe the fickle wench was just lulling me into a false sense of security while she reached for the hard rock.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great read 26 May 2011
Format:Kindle Edition
I thoroughly enjoyed this book. It seems to be well researched and narrates events from the birth of facebook until today.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Fascinating! 3 May 2011
Format:Paperback|Verified Purchase
I bought this after watching the film and it nicely fills in the gaps that had to be left out of the movie.

It's quite incredible how quickly this became a success. I'd like to say Facebook is one of those 'once in a generation' type of companies but I suspect many will come along with just as good ideas that take off just as quickly. It's the nature of the game.

The book is quite well written and done with an edge of intrigue from the author.

It's not a quick read (well not in my half-hour lunch breaks!) but leaves me inspired with my brain ticking over into the afternoon. Man I need to escape the 9 to 5!

Facebook fan, programmer, entrepreneur or you've just seen the film, I think you'll really like this book.
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Most Recent Customer Reviews
5.0 out of 5 stars A pro MZ book
Quite a fascinating description of how one of the most groundbreaking companies of our time was born. Read more
Published 2 months ago by Kae Faeff
2.0 out of 5 stars Poor conversion
At least on my Kindle it will periodically jump to the end of the book and is difficult to get back to the page you were on. Read more
Published 6 months ago by Mr. P. J. Brown
4.0 out of 5 stars Interesting read
Quite interesting read, but I wonder whether it's really all true. Besides, this book dates really fast as it needs to be constantly updated with the most recent developments in FB... Read more
Published 17 months ago by Prikinul
4.0 out of 5 stars Surfing the Tide
"There is a tide in the affairs of man which taken at the flood leads on to fortune", and Mark Zuckerberg has surfed that tide to unimaginable success. Read more
Published 18 months ago by Mac McAleer
3.0 out of 5 stars The Facebook Effect: The real Inside Story of Mark Zuckerberg and the...
A well written and researched book David K. Enjoy reading it but I doubt whether Facebook would become the world's fastest growing company looking at the much hyped initial public... Read more
Published 20 months ago by Leo
5.0 out of 5 stars A great read
Im presently reading this book and finding it an enjoyable read. I've seen various documentaries about Facebook and this follows a similar line, its not too biased either despite... Read more
Published on 26 Jun 2012 by T. Izard
4.0 out of 5 stars A well written account
A received this book within a couple days of ordering it and i found it an excellent read so far. I'm not a keeno reader but I managed to get through about 70 pages in one evening,... Read more
Published on 12 Feb 2012 by Romit Patel
5.0 out of 5 stars Bought as a gift for son.
As title shows l bought this as a gift for my 21 year old son for xmas, as he enjoyed watching the programme on tv about Facebook. Read more
Published on 8 Jan 2012 by C. Lavell
4.0 out of 5 stars Great read if you love business
This book is not about what great features facebook has but how it got to where it is and the deals it made. A good read.
Published on 20 Sep 2011 by J. Fraser
4.0 out of 5 stars A must read if you use facebook for business
This book provides a fascinating insight into the ethos behind the company! As more and more of us are using facebook to connect and to grow our businesses it's really helpful to... Read more
Published on 29 July 2011 by Gem L Thompson
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