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The Facebook Effect: The Real Inside Story of Mark Zuckerberg and the World's Fastest Growing Company [Kindle Edition]

David Kirkpatrick
4.3 out of 5 stars  See all reviews (20 customer reviews)

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"Kirkpatrick tells a gripping tale of how the company was created and came to such dominance. As someone who followed the story almost from day one, I was still enlightened, entertained and sometimes dumbfounded by the rich detail and juicy goings-on." --Don Tapscott, "The Globe and Mail" (Toronto)


“Engrossing. . . . A detailed and scrupulously fair history of [Facebook].”

--Rich Jaroslovsky, "Bloomberg Businessweek


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Customer Reviews

Most Helpful Customer Reviews
17 of 17 people found the following review helpful
I just finished reading 'The Facebook Effect' about an hour ago, and I must admit that I was surprised by the book and it's content. It gave an intelligent account of the story of Facebook and real insight into the thinking of founder and CEO Mark Zuckenberg.

There were two concerns when I started reading the book. The first one was that the author, David Kirkpatrick had clearly been given a great deal of access to Facebook and you couldn't expect him to be too critical of the company given his apparent closeness to the founder and key staff. Second, that the book would be an excited and prophetic account about the 'Facebook miracle' hyping once more an already over-hyped subject.

After finishing the book I feel that Kirkpatrick was able to tell the story of Facebook in a revealing way and that his proximity to the company was a real asset in understanding the guiding thinking and philosophy behind the company. We learn how the founder approached some major challenges and changes to the platform, from the expansion outside of the Ivy league network of US unversities, to the introduction of newsfeeds and it's subsequent user rebellion as well as global expansion. It delves a little too much in the equity structure and on-going discussion about selling or not selling and who thought what when. It fails to truly critize Facebook in any significant way - although it raises the privacy issues and concerns, you still end up feeling that Mark Zuckenberg is a visionary genius who had figured it out from the beginning (which he probably is - but you leave feeling you needed a more balanced account to be convinced).
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5 of 5 people found the following review helpful
By Rolf Dobelli TOP 500 REVIEWER
Statistically speaking - if Facebook and the internet keep growing at a steady rate - by 2013, every internet user will have a Facebook page, a remarkable achievement for an organization in operation only since 2004. In fact, Facebook is the best networking platform ever. Writer, editor and technology expert David Kirkpatrick examines its amazing start-up and covers "the Facebook effect," the singular phenomenon that enables people globally to connect in new ways. Facebook is ubiquitous, with far greater penetration than any other mass medium. Most intriguing, information can bubble up from Facebook users and quickly spread from one online "friend" to another across an immense social network of nearly 500 million users worldwide. Kirkpatrick nails Facebook's complex corporate biography and, even more tellingly, captures the personalities of the innovators involved, particularly genius CEO Mark Zuckerberg. getAbstract recommends this book to all Facebook members, which if current trends continue, soon will be everyone online.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Fascinating! 3 May 2011
Format:Paperback|Verified Purchase
I bought this after watching the film and it nicely fills in the gaps that had to be left out of the movie.

It's quite incredible how quickly this became a success. I'd like to say Facebook is one of those 'once in a generation' type of companies but I suspect many will come along with just as good ideas that take off just as quickly. It's the nature of the game.

The book is quite well written and done with an edge of intrigue from the author.

It's not a quick read (well not in my half-hour lunch breaks!) but leaves me inspired with my brain ticking over into the afternoon. Man I need to escape the 9 to 5!

Facebook fan, programmer, entrepreneur or you've just seen the film, I think you'll really like this book.
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4.0 out of 5 stars Surfing the Tide 19 Feb. 2013
By Mac McAleer TOP 1000 REVIEWER
"There is a tide in the affairs of man which taken at the flood leads on to fortune", and Mark Zuckerberg has surfed that tide to unimaginable success.

It helped that he had the right personal attributes, the right background and was in the right place at the right time. It also helped that he took his opportunities and pursued them relentlessly. But not ruthlessly; despite all the difficulties and mistakes, he kept a certain quiet integrity. He had experience of being a teenage coder. He took risks that often got him into trouble. He was scary smart and he was at Harvard, where everyone was scary smart. And some of his friends at Harvard had access to seed-money. Facebook was not the first social network but he could learn from the mistakes of the existing ones, and open source software tools such as PHP and MySQL were, literally, freely available.

The expansion of Facebook was carefully managed. At first it was exclusive to Harvard, then to the rest of the Ivy League, then to other colleges and high schools. The key was verification by e-mail domain names at each institution. MySpace allowed anonymous and unverified members. Zuckerberg did not want this. Expansion was kept in step with server capacity required for user demand. Friendstr has expanded too quickly, giving such a poor response that it threatened Friendstr's existence.

Zuckerberg always intended to keep control, so investors and venture capitalists were handled carefully and prevented from taking too high a stake.
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Most Recent Customer Reviews
5.0 out of 5 stars A pro MZ book
Quite a fascinating description of how one of the most groundbreaking companies of our time was born. Read more
Published 7 months ago by Kae Faeff
2.0 out of 5 stars Poor conversion
At least on my Kindle it will periodically jump to the end of the book and is difficult to get back to the page you were on. Read more
Published 11 months ago by Mr. P. J. Brown
4.0 out of 5 stars Interesting read
Quite interesting read, but I wonder whether it's really all true. Besides, this book dates really fast as it needs to be constantly updated with the most recent developments in FB... Read more
Published 22 months ago by Prikinul
3.0 out of 5 stars The Facebook Effect: The real Inside Story of Mark Zuckerberg and the...
A well written and researched book David K. Enjoy reading it but I doubt whether Facebook would become the world's fastest growing company looking at the much hyped initial public... Read more
Published on 8 Dec. 2012 by Leo
5.0 out of 5 stars A great read
Im presently reading this book and finding it an enjoyable read. I've seen various documentaries about Facebook and this follows a similar line, its not too biased either despite... Read more
Published on 26 Jun. 2012 by T. Izard
4.0 out of 5 stars A well written account
A received this book within a couple days of ordering it and i found it an excellent read so far. I'm not a keeno reader but I managed to get through about 70 pages in one evening,... Read more
Published on 12 Feb. 2012 by Romit Patel
5.0 out of 5 stars Bought as a gift for son.
As title shows l bought this as a gift for my 21 year old son for xmas, as he enjoyed watching the programme on tv about Facebook. Read more
Published on 8 Jan. 2012 by C. Lavell
4.0 out of 5 stars Great read if you love business
This book is not about what great features facebook has but how it got to where it is and the deals it made. A good read.
Published on 20 Sept. 2011 by J. Fraser
4.0 out of 5 stars A must read if you use facebook for business
This book provides a fascinating insight into the ethos behind the company! As more and more of us are using facebook to connect and to grow our businesses it's really helpful to... Read more
Published on 29 July 2011 by Gem L Thompson
Much as been said and written about the phenomenal success, since it's start-up in 2004, of the ubiquitous social networking site, Facebook. Read more
Published on 19 Jun. 2011 by DOPPLEGANGER
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