The Facebook Effect
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Review
A compelling account of the origins and prospects of the social networking giant -- The Week
Review
“Engrossing. . . . A detailed and scrupulously fair history of [Facebook].”
--Rich Jaroslovsky, "Bloomberg Businessweek
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5 of 5 people found the following review helpful
Format:Hardcover
Statistically speaking - if Facebook and the internet keep growing at a steady rate - by 2013, every internet user will have a Facebook page, a remarkable achievement for an organization in operation only since 2004. In fact, Facebook is the best networking platform ever. Writer, editor and technology expert David Kirkpatrick examines its amazing start-up and covers "the Facebook effect," the singular phenomenon that enables people globally to connect in new ways. Facebook is ubiquitous, with far greater penetration than any other mass medium. Most intriguing, information can bubble up from Facebook users and quickly spread from one online "friend" to another across an immense social network of nearly 500 million users worldwide. Kirkpatrick nails Facebook's complex corporate biography and, even more tellingly, captures the personalities of the innovators involved, particularly genius CEO Mark Zuckerberg. getAbstract recommends this book to all Facebook members, which if current trends continue, soon will be everyone online.
1 of 1 people found the following review helpful
Format:Kindle Edition|Amazon Verified Purchase
Much as been said and written about the phenomenal success, since it's start-up in 2004, of the ubiquitous social networking site, Facebook. From humble beginnings, but with hindsight inspirational foresight and determination,and whilst in his first year at Harvard, Mark Zukerberg and his coterie drove through with almost a religious fervour his concept of the future of global communications, into a mammoth modern technology company.
That company Facebook has now been morphed into a massive concern with upwards of 500 million of us having joined up to socialise among family and friends, make new acquaintances, and 'rubber-neck' other's lives and goings-on. It also allowed us a freedom and flexibility of instant communication and networking that hitherto had not been available to the great unwashed masses.
David Kirkpatrick's most competent and engagingly attention-holding book 'The Facebook Effect' does an excellent job in tracking the growth of the Google Business from the early days at Harvard through until 2010, including all of it's teething troubles and growth pains, warts and all. He was given extensive access to Zuckerberg and his team which helped him build up a very clear and concise understanding of how 'Facebook' bludgeoned it's way into our affections. That the company is now valued at $15 billion is testament indeed, to this contemporary geek culture.
So what happens now? Quoting from the eminent Science Fiction Author Timothy Zahn " For a change, lady-luck seemed to be smiling on me. Then, again, maybe the fickle wench was just lulling me into a false sense of security while she reached for the hard rock." The international newswires are claiming that subscribers to Facebook have very recently started witnessing reduced subscription levels which does not auger well for the rapid growth experienced so far. Could it be that the 'fickle hand'of fate has already started to erode Facebook's subscriptions,and thus the beginning of a spiral downturn? You only have to look at the rapid decline of subscribers in "Friends Reunited" to witness the fickleness and transient nature of social networking sites. It could prove that getting Facebook to where it is today might be considerably easier than keeping it there.Let us hope that lady-luck does not rain down hard rocks but only time will tell, with the real 'rough and tumble' not yet begun.
This book charting the rise of Facebook is highly recommended.
That company Facebook has now been morphed into a massive concern with upwards of 500 million of us having joined up to socialise among family and friends, make new acquaintances, and 'rubber-neck' other's lives and goings-on. It also allowed us a freedom and flexibility of instant communication and networking that hitherto had not been available to the great unwashed masses.
David Kirkpatrick's most competent and engagingly attention-holding book 'The Facebook Effect' does an excellent job in tracking the growth of the Google Business from the early days at Harvard through until 2010, including all of it's teething troubles and growth pains, warts and all. He was given extensive access to Zuckerberg and his team which helped him build up a very clear and concise understanding of how 'Facebook' bludgeoned it's way into our affections. That the company is now valued at $15 billion is testament indeed, to this contemporary geek culture.
So what happens now? Quoting from the eminent Science Fiction Author Timothy Zahn " For a change, lady-luck seemed to be smiling on me. Then, again, maybe the fickle wench was just lulling me into a false sense of security while she reached for the hard rock." The international newswires are claiming that subscribers to Facebook have very recently started witnessing reduced subscription levels which does not auger well for the rapid growth experienced so far. Could it be that the 'fickle hand'of fate has already started to erode Facebook's subscriptions,and thus the beginning of a spiral downturn? You only have to look at the rapid decline of subscribers in "Friends Reunited" to witness the fickleness and transient nature of social networking sites. It could prove that getting Facebook to where it is today might be considerably easier than keeping it there.Let us hope that lady-luck does not rain down hard rocks but only time will tell, with the real 'rough and tumble' not yet begun.
This book charting the rise of Facebook is highly recommended.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I bought this after watching the film and it nicely fills in the gaps that had to be left out of the movie.
It's quite incredible how quickly this became a success. I'd like to say Facebook is one of those 'once in a generation' type of companies but I suspect many will come along with just as good ideas that take off just as quickly. It's the nature of the game.
The book is quite well written and done with an edge of intrigue from the author.
It's not a quick read (well not in my half-hour lunch breaks!) but leaves me inspired with my brain ticking over into the afternoon. Man I need to escape the 9 to 5!
Facebook fan, programmer, entrepreneur or you've just seen the film, I think you'll really like this book.
It's quite incredible how quickly this became a success. I'd like to say Facebook is one of those 'once in a generation' type of companies but I suspect many will come along with just as good ideas that take off just as quickly. It's the nature of the game.
The book is quite well written and done with an edge of intrigue from the author.
It's not a quick read (well not in my half-hour lunch breaks!) but leaves me inspired with my brain ticking over into the afternoon. Man I need to escape the 9 to 5!
Facebook fan, programmer, entrepreneur or you've just seen the film, I think you'll really like this book.
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Most Recent Customer Reviews
A well written account
A received this book within a couple days of ordering it and i found it an excellent read so far. I'm not a keeno reader but I managed to get through about 70 pages in one evening,... Read more
Published 3 months ago by Romit Patel
Bought as a gift for son.
As title shows l bought this as a gift for my 21 year old son for xmas, as he enjoyed watching the programme on tv about Facebook. Read more
Published 4 months ago by C. Lavell
Great read if you love business
This book is not about what great features facebook has but how it got to where it is and the deals it made. A good read.
Published 8 months ago by J. Fraser
Great read
I thoroughly enjoyed this book. It seems to be well researched and narrates events from the birth of facebook until today.
Published 12 months ago by Alexandra
A True Genius Telling An Amazing Story
The research and interviews that David conducted in order to come up with this amazing book made it a true classic in my library. Read more
Published 13 months ago by Simon Dixon
The Facebook Effect
Facebook is one of the world's greatest companies. Along with Google and Apple they make up a triumvirate of modern technology companies that rely so much on customer interaction. Read more
Published 14 months ago by William Gc Roney
One of the best books I have ever read
I work in the IT industry. I have read books to do with Amazon, Yahoo, Ebay, the Google Story and this is one of the best of the lot. Read more
Published 15 months ago by Mr. J. Mellitas
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