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The Facebook Effect: The Inside Story of the Company That is Connecting the World [Hardcover]

David Kirkpatrick
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"Kirkpatrick does the best job yet of making sense of Facebook's founder, 26-year-old Mark Zuckerberg. . . . Is Zuckerberg a genius? A flake? A bit of both? The book explains how his many facets fit together." --George Anders, "Forbes"

Book Description

The inside story of the greatest business and social phenomenon of our age.

‘David Kirkpatrick has written a fascinating and timely account of the amazing rise of Facebook. It is essential reading for anyone interested in the future of business and the internet.’ Sir Richard Branson

--This text refers to an out of print or unavailable edition of this title.

From the Back Cover

Shortlisted for the FT/Goldman Sachs Business Book of the Year Award

With over 500 million users and available in 70 languages Facebook is one of the fastest growing companies in history.

But how did a nineteen-year-old Harvard student develop a company that has not only transformed the internet but changed the nature of how we communicate? David Kirkpatrick tells us how Facebook was created, why it has flourished and where it is going next. He chronicles its successes and missteps and gives readers the most complete assessment so far of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent.

A well-reported account of the first six years of one of the most important companies on earth’ -Financial Times

‘Leaves you with a deep understanding of Facebook, its philosophies and, most startlingly, its power. You come away with a creepy new awareness of how a directory of college students is fast becoming a directory of all humanity’ - Scotsman

--This text refers to an out of print or unavailable edition of this title.

About the Author

David Kirkpatrick was for many years the senior editor for internet and technology at Fortune magazine. While at Fortune, he wrote cover stories about Apple, IBM, Intel, Microsoft, Sun, and numerous other technology subjects. Beginning in 2001, he created Fortune’s Brainstorm conference series. More recently, he organized the Techonomy conference on the centrality of technology innovation for all human activity. He is a member of the Council on Foreign Relations and appears frequently on television, radio, and the Internet as an expert on technology.
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