We are all looking for the next magic bullet in business. Simplicity is always going to be in the top quadrant, but so are some other issues. One of those is making sure that everyone in a business is facing in the right direction and pulling on the same rope. Translating that into business language for a moment, means engagement and alignment. Put another way, make sure that everyone in the business is engaged and then you have energy. Make sure that everyone in the business is aligned, meaning that they all understand what their job is, how to do it and why it is important. This excellent book is an explanation of those processes and how businesses need to harness them. Well written, with an engaging style. If I had a criticism the it would be that there are so many facts, sometimes they overwhelm the underlying message.