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The Expressive Organization - Linking Identity, Reputation and the Corporate Brand [Hardcover]

Mogens Holten Larsen , Majken Schultz
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Inside This Book (Learn More)
First Sentence
Ideas such as organizational identity, reputation, and corporate branding have been around for a long time. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Concordance (Learn More)
These are the most frequently used words in this book.
1994  1995  1996  1997  1998  actions  activities  advertising  approach  assets  audiences  based  between  brand  branding  business  capital  case  change  communication  company  consumers  core  corporate  create  culture  customer  different  does  elements  employees  even  example  external  financial  firm  first  future  groups  however  identity  image  important  individual  intellectual  internal  issues  level  management  managers  market  marketing  may  means  members  messages  multiple  must  name  need  new  often  organization  organizational  own  part  people  perceptions  press  process  products  public  relations  relationships  reputation  research  resources  results  see  services  shell  should  social  stakeholders  statements  story  strategic  strategy  studies  system  terms  thus  time  use  used  value  view  words  work  world 
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