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You've seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media.
Sound bite needed for what's happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman!
What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are you the expert? Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen?
The answer is Yes-if you've got The Expert's Edge.
An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others. You raise your profile, expand demand for your services, and increase your profits. Just follow the “Five Pillars of Thoughtleading”:
1. Publish articles and books
2. Speak regularly to groups and companies
3. Inspire with “fresh” thinking
4. Attract ongoing media attention
5. Leverage the Internet creatively
Used together, these Five Pillars offer an unbeatable strategy for positioning your business as the only one to call. Prospects and clients will think only of you when your service or product is needed. Your competitors are left struggling to catch up.
No matter what you do-entrepreneur, intrapreneur, consultant, manager or specialist-The Expert's Edge will elevate you to an enviable status as the go-to-authority in your field.
From the Back Cover
YOU'VE GOT THE DREAM, THE DRIVE, AND THE DESIRE. NOW PUSH YOUR BUSINESS TO THE NEXT LEVEL-WITH THE EXPERT'S EDGE…
Become one of the most respected authorities in your field.
Make high-profile appearances on television and radio.
Attract invitations to speak at major seminars and conferences.
Reach more of your target audience publishing articles and books.
Achieve greater business success than you ever imagined.
It's all possible-and easier than you think-with The Expert's Edge. This step-by-step guide from renowned management consultant Ken Lizotte CMC reveals the tried-and-true techniques that can take entrepreneurs and companies straight to the top. You'll discover how legendary thoughtleaders like Harvey MacKay, Martha Stewart, Stephen Covey, and Suze Orman have built their professional empires from the ground up, transforming themselves into business celebrities via publishing, public speaking, media attention, and other thoughtleader vehicles-and how you can, too.
Unlike any strategy you've encountered before, The Expert's Edge will push you above and beyond your toughest competitors . . . and keep you there.
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Customer Reviews
The Expert's Edge looks at publishing and conducting speaking engagements to build credibility as an expert in your field. This works in several ways. As people read your articles or attend your talks, you become visible to a wider audience of potential customers, people who already accept that you are an expert in your field. Later, articles can be brought out to use as resources as needed.
Becoming an expert to give your work an edge is not really a new concept. This has been the primary promotional mechanism for niche marketers for years. Nonetheless, few entrepreneurs actually set out the time to write and fewer actually publish what they write. Most rely upon sending out a few press releases to plug new services. This book will get those individuals moving in the right direction.
The Expert's Edge provides a practical and methodical approach to achieving "thoughtleader" status. Thoughtleaders are those experts that are looked to for their experience, insight, inspiration and knowledge. They are at the leading edge of their field. But they need to work at their communication skills and outreach plans to be able to achieve and maintain their standing.
"The Five Pillars of Thoughtleading" gives the reader a smart and logical way to think through and act on their ambitions. The practical examples about how to do it and, in particular, how Ken did it, give an easy-to-follow narrative that leaves the impression that "I can do it too."
I'd recommend The Expert's Edge to any current or aspiring thoughtleader who wants more visibility, prestige and reputation for their expertise. (Disclaimer: Ken served as my publishing agent and represented my book, Why Healthcare Matters to HRD Press)
As well as informative, I found this book to be incredibly well-written and well-structured. Most business books are boring and I find myself having to create an outline of it for myself before I can even start to decipher what the author is trying to prove. Ken's book reads as an enlightened outline; it is organized and the flow of the book is thoughtful.
The book is inspirational. I was hardly finished with it before the wheels started turning in my head on how I could apply Lizotte's advise to my endeavors. This is a MUST READ for any professional.
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