- Hardcover: 256 pages
- Publisher: Prima Life; illustrated edition edition (26 Feb 1998)
- Language English
- ISBN-10: 0761511717
- ISBN-13: 978-0761511717
- Product Dimensions: 21.8 x 14.2 x 2.5 cm
- Average Customer Review: 4.7 out of 5 stars See all reviews (17 customer reviews)
- Amazon Bestsellers Rank: 1,891,805 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
How It Happened, Where It's Going,
and Why It Matters to You
This is the story of a remarkable business opportunity, one that is open to all and is as simple to grasp as a telephone handset. It's about good old American ingenuity. It's about offering consumers a better deal. It's about people helping people. It's about accomodating and strengthening a family while working for financial achievement. It's about false starts and missteps, too, but in the end the brief history of Excel Communications, Inc., is the ultimate American success story.
If you believe in challenging conventional wisdom, or if you're looking for reassurance that ideas still count in our society, this story is for you. Old assumptions crumble. New ideas emerge. Opportunity abbounds. Think about it: For nearly a century, there was only one phone company, and almost everyone—scholars, economists, politicians, business executives, and consumers—just assumed that was the way it had to be. Then in the early 1980's the breakup of the AT&T monopoly opened an opportunity for a young entrepreneur to realize his dream.
That dream is Excel. In less than ten years, Kenny Troutt and his partners have grown their dream into a $2 billion corporation. They've created an opportunity for a million people to start their own home-based businesses, ones that allow them to spend more time with their families. Many have acchieved satisfying degrees of financial independence and security. Some have become wealthy.
Virtually all credit Excel with bringing their families closer together and giving them the financial security they never thought possible.
The dream is open to you. Find out more about it inside The Excel Phenomenon.
and Why It Matters to You
This is the story of a remarkable business opportunity, one that is open to all and is as simple to grasp as a telephone handset. It's about good old American ingenuity. It's about offering consumers a better deal. It's about people helping people. It's about accomodating and strengthening a family while working for financial achievement. It's about false starts and missteps, too, but in the end the brief history of Excel Communications, Inc., is the ultimate American success story.
If you believe in challenging conventional wisdom, or if you're looking for reassurance that ideas still count in our society, this story is for you. Old assumptions crumble. New ideas emerge. Opportunity abbounds. Think about it: For nearly a century, there was only one phone company, and almost everyone—scholars, economists, politicians, business executives, and consumers—just assumed that was the way it had to be. Then in the early 1980's the breakup of the AT&T monopoly opened an opportunity for a young entrepreneur to realize his dream.
That dream is Excel. In less than ten years, Kenny Troutt and his partners have grown their dream into a $2 billion corporation. They've created an opportunity for a million people to start their own home-based businesses, ones that allow them to spend more time with their families. Many have acchieved satisfying degrees of financial independence and security. Some have become wealthy.
Virtually all credit Excel with bringing their families closer together and giving them the financial security they never thought possible.
The dream is open to you. Find out more about it inside The Excel Phenomenon.
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Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Hardcover
When I first read this book I didn't really understand what Excel was about. I had signed up as a rep and things seemed to have changed so much since this book was written.
Also it didn't appear to contain much about how to be a rep. Only that as a rep you can get very successful.
Over time I have realised that being a rep is a breathtakingly simple exercise in personal fulfillment with a little tenacity thrown in for character building.
Because of this simplicity, all that is in the book is in fact all that there is to being a rep. It is simple and it's simple on purpose so anyone who is basically capable of tying their own shoelaces can be a rep.
There are testimonials from doctors, lawyers and businessmen.
There are testimonials from sports coaches, teachers, nurses.
There are testimonials from single mothers, struggling families and broke students.
And all they needed was the will to succeed a litte and a company to do it with. And Excel for my mind is the company to make money with.
The simplicity means that you can over-explain it. Coming from an IT background I am used to mind-blowing complexity masquerading as simple elegance.
Excel is simple and elegant and not pretending to be anything it's not.
There are books that will show you HOW to bring in prospects to a network marketing business. This is not that book. There are books that will strengthen your mindset and make you mentally tough and motivated. This is not that book.
There are also a lot of businesses out there that offer a poor deal for their customers and distributors alike, causing head-aches for all concerned and being tight with their compensation plans. Excel is not that business.
Excel has taken all the best stuff from network marketing, dispensed with the horrors of selling products because it's a service that is paid for as you use it and come up with a business plan so good, everybody's copying it. And this book shows you where it all started.
3 of 3 people found the following review helpful
Format:Hardcover
This book is a must read for anybody considering a career in Excel (or indeed in Network Marketing). While he focuses on the superstars in the Excel business, he does point out a few of the pitfalls in the industry. Having said that, it probably wouldn't be such a good read if he'd focused on the people who DIDN'T make it in that business. He does evangelise the company and writes of it's huge success, and seems to give the reader many reasons to become an Excel rep. Seems biased, although has no connection with the company. An amazing read, but needs updating. Excel has changed quite a bit since the books publication.
2 of 2 people found the following review helpful
Format:Hardcover
James Robinson has done a really good job of really enlightening the man on the street on the Excel/EurExcel business opportunity.This book covers the history of the company without any hype including the early mistakes of the founders, the success stories of the founders and Independent Reps who have built huge Excel organisations are very inspiring, showing success isn't easy but definitely woth it.This book is well authored.
Another book by James Robinson on Network Marketing - The New Proffessionals is also a great book that I reccommend along with 'The Excel Phenomenon' to any new or aspiring Excel rep or anyone just interested in learning more about the lucrative network marketing industry.
Another book by James Robinson on Network Marketing - The New Proffessionals is also a great book that I reccommend along with 'The Excel Phenomenon' to any new or aspiring Excel rep or anyone just interested in learning more about the lucrative network marketing industry.
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Most Recent Customer Reviews
Very disappointing
I bought this book based on the fact that all the other reviews rated it very highly, but I found it very disappointing. Read more
Published on 31 Oct 2003
The Excel Phenomenon - James Robinson
This book explains in simple terms just how some very ordinary people, with perseverance, overcame challanges and prejudices and eventually achieved extraordinary lifestyles by... Read more
Published on 29 Jun 2003 by Paul FitzGerald
Proof that the Time to Excel is Now
I arrived at this concept a sceptic. Being a traditional marketing professional, utilising traditional routes to market and spending thousands of £s on producing advertising and... Read more
Published on 29 July 2002 by Jennifer Davis
Proof that the Time to Excel is Now
I arrived at this concept a sceptic. Being a traditional marketing professional, utilising traditional routes to market and spending thousands of £s on producing advertising and... Read more
Published on 29 July 2002 by Jennifer Davis
How to Live a Lifestyle of Freedom & Fulfilment
Just think of five things that you would like to be, do or have if money was no object and the Excel business will fulfill those dreams. Read more
Published on 13 May 2002 by Rainbow Flyer
The respectable face of 'the peoples franchise'!
This is a no nonsense book about a companies vision and the ordinary people involved that is taking this entrepreneurial business venture around the globe -and for the UK... Read more
Published on 6 May 2001
A great inspiration
I read this book from cover to cover without putting it down. A truly amazing story about a person who has built a high-growth business, and is willing to take people with him in... Read more
Published on 30 Jan 2001
An amazing book about an amazing company
This book shares the facts about the most exciting company and the most exciting industry you can be involved in today. Talk about the right time and the right place? This is it. Read more
Published on 10 Dec 2000 by searle_katherine@hotmail.com
The book is factual and inspiring, the opportunity is here.
I had the fortunate experience of reading this book 2 years ago, I was very impressed with the content, and I was sure that Excel would be around for many years to come, I am now... Read more
Published on 14 Nov 2000
Excellent Read
As someone considering getting involved in Network Marketing and having been introduced to Excel I read this book as a bit of a sceptic. But no more. Read more
Published on 25 Oct 2000 by lyn.palmer@blw.westec.co.uk
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