Good salespeople are made, not born; to be successful in a sales career requires practice and training, and far more than just the video or workbook that most companies provide. To that end, there are two books that I encourage every salesperson to read - "Secrets of Closing the Sale" by Zig Ziglar and "The Art of Selling" by Tom Hopkins. With this audiobook collection, you get not only a sampling of those two master's works, but also the added benefit of hearing how they speak, when they pause, how they ask. Since selling is mostly speaking and listening, repeated observation of those skills will obviously improve your technique, don't you agree?
Along with Tom's urban style and Zig's southern charm, this four tape set also contains the Jewish wit of Herb Cohen and the record-setting wisdom of Joe Girard. Whether lying in bed or driving to work, anyone who earns their living by the powers of persuasion should find a time and place to learn from these four masters of the craft.