- Hardcover: 336 pages
- Publisher: Penguin Books Ltd (2 Sep 1999)
- Language English
- ISBN-10: 0140281754
- ISBN-13: 978-0140281750
- Product Dimensions: 24.2 x 16 x 3.1 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 3,447,227 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Amazon.co.uk Review
Michael J. Wolf says that all businesses--even banks and supermarkets--will increasingly need to be entertaining to thrive. In The Entertainment Economy, Wolf, one of the media industry's top strategists, demonstrates how business is becoming synonymous with entertainment--a trend that is exploding because of the Internet. Although no substitute for quality, a company's "E-Factor" is critical in establishing brand and attracting fickle consumers, he writes. "We have come to expect that we will be entertained all the time", Wolf says. "Products and brands that deliver on this expectation are succeeding. Products that do not will disappear". Entertainment is becoming a big part of some industries you might not think of in this regard. For example, CNBC, a business-news cable station, is a hit because it treats the stock market like entertainment, Wolf writes. Tommy Hilfiger, a clothing retailer, became a "cool brand" by promoting rock stars and other celebrities. No merchant can escape the impact of entertainment--especially on the Internet. An online business must grab people or it will perish. When businesses stake out a position on the Web, they can't just provide online ordering. They must also feature compelling "entertainment content" to win customers. The author, a consultant for Viacom, Newscorp and other media giants, sprinkles his book with inside stories about Ted Turner, Barry Diller and Steven Spielberg. This book is for business owners, advertising pros and people interested in a different take on what's driving the economy. --Dan Ring
--This text refers to an out of print or unavailable edition of this title.
Amazon.co.uk Review
Michael J. Wolf says that all businesses--even banks and supermarkets--will increasingly need to be entertaining to thrive. In The Entertainment Economy, Wolf, one of the media industry's top strategists, demonstrates how business is becoming synonymous with entertainment--a trend that is exploding because of the Internet. Although no substitute for quality, a company's "E-Factor" is critical in establishing brand and attracting fickle consumers, he writes. "We have come to expect that we will be entertained all the time," Wolf says. "Products and brands that deliver on this expectation are succeeding. Products that do not will disappear." Entertainment is becoming a big part of some industries you might not think of in this regard. For example, CNBC, a business-news cable station, is a hit because it treats the stock market like entertainment, Wolf writes. Tommy Hilfiger, a clothing retailer, became a "cool brand" by promoting rock stars and other celebrities. No merchant can escape the impact of entertainment-- especially on the Internet. An online business must grab people or it will perish. When businesses stake out a position on the Web, they can't just provide online ordering. They must also feature compelling "entertainment content" to win customers. The author, a consultant for Viacom, Newscorp and other media giants, sprinkles his book with inside stories about Ted Turner, Barry Diller and Steven Spielberg. This book is for business owners, advertising pros and people interested in a different take on what's driving the economy. --Dan Ring, Amazon.com
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Customer Reviews
Most Helpful Customer Reviews
4 of 5 people found the following review helpful
Format:Paperback
i laughed, i cried ... but i CAN wait for the movie. ultimately disappointing. like so much in the industry it purports to reveal, it's just a skim across the surface, a long list of dropped names. nothing is revealed that anyone who reads entertainment weekly wouldn't already know. i'm not sure for whom this book is intended other than potential clients of booz-allen. is there a password somewhere that lets us into the real party -- rich with insight and intrigue -- or must we forever wait behind the velvet rope?
Format:Hardcover
I've read a lot of business books over the last six months, this is one of the few which which I can say was generally interesting and a delight to read. A lot of this was due to the fact that the book was written around the entertainment industry which most people find a fascinating subject anyway and that it was full of examples to illustrate his points. To the author's credit he does draw on examples from outside media. I thoroughly recommend this book to people who want another spin on current business issues of brands, innovation, visionary leaders etc without having to plough through another heavy, academic-style book.
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