"This is a very authoritative book. Anyone - particularly CEOs, HR professionals, brand marketing specialists, communications experts - serious about living the assertion that people are the definitive source of business success will find this book an invaluable source. Alan cuts through the hype, buzzwords and common misconceptions surrounding engagement. In doing so, he challenges the reader to make an honest re-assessment of their own understanding. He offers clear, practical advice about the what and the how if engagement is to have meaningful and lasting impact, and not go the way of so many other well intentioned business initiatives." Jim Kennedy, Global VP Human Resources, Coopervision "This book is 24 carat gold. It is the one-minute-manager of engagement. I read it three times and learned something new each time." Andrew Cooksey, Chief Executive, Jaggard Mackenzie "Well structured, joined-up thinking for business leaders highlighting the importance of the many facets of employee engagement - an ongoing journey not a destination." David Cheyne, Chairman, Criticaleye.