"This is a very authoritative book. Anyone - particularly CEOs, HR professionals, brand marketing specialists, communications experts - serious about living the assertion that people are the definitive source of business success will find this book an invaluable source. Alan cuts through the hype, buzzwords and common misconceptions surrounding engagement. In doing so, he challenges the reader to make an honest re-assessment of their own understanding. He offers clear, practical advice about the what and the how if engagement is to have meaningful and lasting impact, and not go the way of so many other well intentioned business initiatives." Jim Kennedy, Global VP Human Resources, Coopervision "This book is 24 carat gold. It is the one-minute-manager of engagement. I read it three times and learned something new each time." Andrew Cooksey, Chief Executive, Jaggard Mackenzie "Well structured, joined-up thinking for business leaders highlighting the importance of the many facets of employee engagement - an ongoing journey not a destination." David Cheyne, Chairman, Criticaleye.
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About the Author
Alan Crozier is a founding director of The Ghost Partnership and has been managing director of Q4 consulting limited since 2002. He has worked in consulting for over 20 years, and spent 13 of those years in senior positions at Mercer and Watson Wyatt. Alan has served on the Steering Board of the Corporate Identity Group, the Professional Advisory Board of the M.Sc. in Corporate Communication Management at Salford University, and on the accreditation council for the International Association of Business Communicators (I.A.B.C.). He is a Fellow of the Chartered Management Institute and an Accredited Business Communicator (the professional accreditation of I.A.B.C.). Alan has written for professional journals and talked at conferences in Europe and North America. His seminal paper on Employer Branding, "Total Employment Relationship Management" was published by Fairleigh Dickinson University in 1998. He is a contributing author to The I.A.B.C. Handbook of Organisational Communication, published by Jossey Bass, 2006, and Integrating H.R. and Marketing Strategies, published by I.C.F.A.I. University, July 2006.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
By Bill
Format:Paperback
I received an early copy of this from the publisher and read it without putting it down. I've been involved in the management and development of people for over 30 years, across the world, and wish I'd had this in my toolkit long before now. There has been so much verbiage spouted about employee engagement recently that the real focus has been lost. Ultimately business success depends on people being "aligned and committed" and this book clearly puts engagement into the correct context. It's also very well written, unpretentious and easily assimilated. For anyone in the business of managing people, and that's all of us, this is a must read.
2 of 2 people found the following review helpful
By Penny
Format:Paperback
I saw an advance copy and know that Alan has been a world-class leader in the employee engagement field for many years. He is usually credited with inventing the well-know term: employee branding.
Knowing a lot about a subject can make for a dull book, but not here. Reading it, Alan's voice comes straight through, as if he is speaking directly to you. That is the mark of a consummate expert who is passionate about making a difference.
Alan admits his focus is on nurturing employee engagement, and encouraging a wholesale review of what you doing the name of engagement, but his end game is achieving better and sustainable organisational performance - i.e. real results. In this current economic climate, most organisations need results.
That is why it should be required reading for CEOs as well as the HR and communications professionals who implement the employee engagement programmes.
As Alan says, "For longer than I care to remember, annual reports have stated that employees are the organisation's greatest asset, but more often than not, the behaviours exhibited by these
organisations do not reflect that sentiment."
He reckons there are plenty of initiatives in the employee engagement space, but they are tinkering around the issue. They won't work until organisations get the basics right. The vast majority don't. So if you need a straight-talking guide to what will work to transform employee engagement in terms of real results, read this book.
Alan has some great tools for measuring the results and I know his consultancy walks the talk.
He is a good speaker on the subject too.
Knowing a lot about a subject can make for a dull book, but not here. Reading it, Alan's voice comes straight through, as if he is speaking directly to you. That is the mark of a consummate expert who is passionate about making a difference.
Alan admits his focus is on nurturing employee engagement, and encouraging a wholesale review of what you doing the name of engagement, but his end game is achieving better and sustainable organisational performance - i.e. real results. In this current economic climate, most organisations need results.
That is why it should be required reading for CEOs as well as the HR and communications professionals who implement the employee engagement programmes.
As Alan says, "For longer than I care to remember, annual reports have stated that employees are the organisation's greatest asset, but more often than not, the behaviours exhibited by these
organisations do not reflect that sentiment."
He reckons there are plenty of initiatives in the employee engagement space, but they are tinkering around the issue. They won't work until organisations get the basics right. The vast majority don't. So if you need a straight-talking guide to what will work to transform employee engagement in terms of real results, read this book.
Alan has some great tools for measuring the results and I know his consultancy walks the talk.
He is a good speaker on the subject too.
1 of 1 people found the following review helpful
By Alison
Format:Paperback
Just added this to my management book list.There is so much clutter and noise about employee engagement currently. I found this book a breathe of fresh air in breaking down a clear definition of engagement;a set of key areas to consider and a thought provoking view on who ,what and how things could be improved.As many others seek to over-simplify this subject, the author has highlighted the strategic intent of employee engagement and how it drives value in a business without being scared of the complexities, yet manages to keep it easy to follow.The Enagement Manifesto has opened my eyes to what could really be done with people in a business to optimise value.
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Most Recent Customer Reviews
5.0 out of 5 stars
Performance through engagement
I can recommend this book wholeheartedly: any organisation which takes its core messages to heart will see business goals effectively met by committed, self-motivated, fulfilled... Read more
Published 17 months ago by Valerie
5.0 out of 5 stars
At Last - A Road Map!
Had the thinking in this new and original work by Alan Crozier been around twenty years ago the companies wise enough to invest in his ideas would now be reaping the profits. Read more
Published 18 months ago by Irene N.
5.0 out of 5 stars
The best in it's field.
This book is quite simply a must read for all those managers from CEO to anyone with people responsibility who want to make a difference to the business they work in. Read more
Published 19 months ago by Mitch
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